Why write a book?

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Information about Why write a book?
Business & Mgmt

Published on March 13, 2014

Author: loriannechance

Source: slideshare.net


Speakers, coaches, consultants and trainers and often told they need to write a book, but what is a book's true value to these experts and thought leaders?

•This is the most common reason experts and thought leaders tell each other then need to, but it’s not enough.

Let’s do the math: •If your book sells for about $20, depending on how you publish, you’ll receive anywhere from $1 to $10 per book in royalties. •If you average 2 hours per day, 5 days per week and complete your book (writing and editing) in 2 months, that’s about 80 hours of your time…. Then the publishing process begins. •Add in advertising and marketing for the next 2 to 3 years; not to mention packing and shipping the boxes back and forth from events… •How many books will you need to sell to make having a product worth it?

 94% of experts and thought leaders experience improvement in their brand, most after publishing just one book.

 95% of experts and thought leaders generate more speaking gigs, even after publishing just one book.

 96% of experts and thought leaders generate more clients – individuals and organizations – even after publishing just one book.

 If there is brand improvement, more speaking gigs, and more clients, it’s not surprising that 94% of experts and thought leaders see an increase in leads.

 With more opportunities coming in the door, 87% of experts and thought leaders were able to increase their fees, even after publishing just one book.

 87% of experts and thought leaders experienced working with higher quality clients as a result of becoming an author.

 After all of these other benefits, is it any surprise that 76% of experts and thought leaders closed more deals as a result of becoming an author?

RainToday .com, a market research organization, interviewed 200 experts and thought leaders from a wide variety of industries and published a report titled, The Business Impact of Writing a Book: Data, Analysis, and Lessons from Professional Service Providers Who Have Done It. All statistics came from this in-depth report.

Founder of Authorship for Experts International bestselling author Author’s coach and editor with over 20 years experience. MA in Leadership, Organizational Communications & Influential Authorship. Work with authors around the world including the U.S., Israel, Canada, Spain, Belgium, England, and Jamaica. Mom who loves spending time with her two kids in the great outdoors of the Pacific Northwest, and enjoys cross stitch, hiking, painting, and the company of friends.

Authorship for Experts • Website: www.AuthorshipforExperts.com • Free Downloads • Link to YouTube Videos • Blog Join the Community Online •Facebook: facebook.com/AuthorshipforExperts •Twitter: @LoriAnneRising Inviting experts & thought leaders into influential authorship through inspiration, collaboration & strategic planning.

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