Published on December 21, 2013
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Why we need Search Engine Optimization SEO, is the acronym for Search Engine Optimization, it is all about optimizing a web site for Search Engines. It optimizes Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. It also improves the volume and quality of traffic to a web site from search engines. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. www.website-developer.us
Why we need Search Engine Optimization As an internet marketing strategy, it considers how search algorithms work and what visitors might search for. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. www.website-developer.us
How Search Engine Works There are thousands of different search engines to help people navigate the internet. These include major commercial search engines like Yahoo!, Lycos, AltaVista, and Excite. • Crawling – is the term in which search engines run automated programs, called “robots” or “spiders” that uses the hyperlink structure of the web to crawl the pages and documents that make up the world wide web. • Indexing – is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. It is the process of identifying the words and expressions that best describe the page and assigning the page to particular keywords. www.website-developer.us
How Search Engine Works • Processing – When a search request comes, it compares the search string in the search request with the indexed pages in the database. • Calculating Relevancy- Since it is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. • Retrieving Results– In this last step, a search engine retrieves the best matched results. www.website-developer.us
SEO TYPES In web marketing basically two types of SEO is available, On-page optimization and Off-page optimization. • On-page optimization On-page optimization includes what can be done on the pages of the website itself, it includes text link rather than graphic link, use of good internal linking navigation system and sitemap, selecting perfect keywords for your website and use of all tag with graphics. www.website-developer.us
Web Solutions | Mobile Apps| Product Development Off-page optimization Off-page optimization includes all kinds of ranking factor which must be available on a web page. For better search engine ranking, following factors must be included in a web page. • How many website gives link to you. • Which website gives link to you. • Google page rank who gives links to your site. • What is page title of the website which gives link to you. • Total number of links on the website that gives link to your site. www.website-developer.us
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