Why video? Making the case for comms workshop, 22 October 2014

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Information about Why video? Making the case for comms workshop, 22 October 2014
Government & Nonprofit

Published on October 23, 2014

Author: CharityComms

Source: slideshare.net

Description

Michael Laffan, digital and marketing manager, British Lung Foundation

Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk

1. Video killed the radio starMichael Laffan @mjl40

2. © British Lung Foundation 2014 www.blf.org.uk •Why video is great •Why video sucks •Storytelling with video •Playing videos on smartphones •Using videos in a campaign •Brand videos •Q and A Today, we’ll cover:

3. © British Lung Foundation 2014 www.blf.org.uk How not to do video

4. © British Lung Foundation 2014 www.blf.org.uk •YouTube is blocked in some NHS and corporate workplaces •Video requires your full attention •Dodgy internet connections •Playing videos on smartphones •Legacy devices Limitations of video

5. © British Lung Foundation 2014 www.blf.org.uk •Get into twos •Find a charity or campaign video on your phone •Watch it •Have a chat –How does it work on mobile? –Was it filmed with mobile in mind? –Could the mobile view have been improved? Smartphone

6. © British Lung Foundation 2014 www.blf.org.uk Video does not stand alone

7. © British Lung Foundation 2014 www.blf.org.uk •5,000 people diagnosed with IPF a year •Life expectancy of 3 years after diagnosis •Low levels of understanding and awareness •We aim to put a human face to IPF IPF Week

8. © British Lung Foundation 2014 www.blf.org.uk •Video is a great medium to tell the story of your charity •Focus on why the charity exists, not on what you do Brand videos

9. © British Lung Foundation 2014 www.blf.org.uk

10. © British Lung Foundation 2014 www.blf.org.uk Any questions, comments or thoughts? Michael Laffan @mjl40

11. Visit the CharityCommswebsite to view slides from our past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk

12. Workshop 22 October 2014 London #CaseForComms Making the case for comms: unlocking the purse strings

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