Why the Digital Shelf is Important to Brands and Retailers

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Information about Why the Digital Shelf is Important to Brands and Retailers
Marketing

Published on February 5, 2014

Author: RetailigenceCorp

Source: slideshare.net

Description

A summary of what the Digital Shelf is, why consumers have already adopted it, and why it's important for brands and retailers to include in their marketing and O2O strategies.

What is the ? Photo Credit: rabiem22 (flickr)

third-party websites mobile apps

Why have the embraced ? Photo Credit: malglam (flickr)

time money Photo Credit: mixi (flickr)

personalized curated Photo Credit: madlyinlovewithlife (flickr)

shopping experience Photo Credit: Jimmy Hilario (flickr)

Why is the important for ? Photo Credit: Mike Carney (flickr)

beyond Photo Credit: Tomi Taio K (flickr)

local fulfillment

What are the implications of the ? Photo Credit: Marshall Astor (flickr)

shopping experiences Photo Credit: Kevin Dooley (flickr)

mobile in-store online digital

optimize

trump Photo Credit: Nukamari (flickr)

How does power the ? Photo Credit: Christa (flickr)

consumers in stores Photo Credit: Daniel Kulinski (flickr)

consumers buyers

Thank you!

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