Published on December 22, 2008
Study Hotel- and TourismManagement in Switzerland, Luzern By Tourism Expert and independent Consultant Lukas Ritzel, October 2013 To follow my credentials simply Google my name: Lukas Ritzel Currently activily lecturing at Harvard University & Grenoble Graduate School of Business
Why study in Switzerland? “Value For Money ”. Although studying in Switzerland seems more costly compared to other countries, Switzerland is famous for its “value for money”. Moreover, the educational system in Switzerland is surely among the best in the world, currently ranked 3rd in the latest 2012 report of World Economic Forum (http://goo.gl/yvSND) and even ranked 2nd if it comes to Management Schools.
Why Switzerland? Switzerland is a small country… • • • • • • • Some key figures http://goo.gl/yvSND : Your want to study in a safe and politically stable environment. Organized Crime > Switzerland (rank 19), USA (72), Australia (27) You want to study in overall favorable high quality infrastructure. Quality of overall infrastructure > Switzerland (rank 1), USA (9), UK (24), Australia (25) You want to study where Internet is working Internet Access > Switzerland ( rank 8), USA (11), UK (15), Australia (18) You want to work in a environment which support Innovative work and studies Capacity for Innovation > Switzerland (rank 3), USA (6), UK (14), Australia (29) You want to have the availability of training services ensured Local availability of training services > USA (rank 1) Switzerland ( 2), UK (9), Australia (15) You want to study in an ethical environment Corporate ethics > Switzerland (rank 9), Australia (10), UK (17), USA (22)
Competitiveness 2012 / 2013 http://www3.weforum.org/docs/GCR2013-14/GCR_Rankings_2013-14.pdf & Tourism Competitiveness Report: Top 10 tourism indu
As of 2009 no more As of 2009 no more VISA needed to VISA needed to travel Europe travel Europe Small multiSmall multicultural, multicultural, multilingual country lingual country Friendly and Friendly and hospitable hospitable people people Cleanliness Cleanliness and and orderliness orderliness .. And more Politically Politically and and economically economically stable stable Safe Safe Country Country Reach Paris by train in 5 Reach Paris by train in 5 hours, London by airplane for hours, London by airplane for 20 Euro, Italy for a weekend 20 Euro, Italy for a weekend shopping shopping
Why study in Luzern is ideal for international students? Some Key facts: Tourism hub of world fame and University town Easy to communicate in English Beautiful lively city embedded in a dreamlike natural environment Luzern is in the German part Total 5000 Hotels in Switzerland. More than 4000 based in the German speaking part. 70% of population is German speaking High profile guest lectures love to visit Luzern First city wide free WIFI Internet Hosts Global Tourism Forum Voted Switzerland most beautiful city for 3 years in a
Since 2008, Luzern Old town all free WIFI international students can take their notebook along and work on their projects and sip their coffee the very same time in one of the old towns many little restaurants Luzern all WIFI
Is there a official hotelschool ranking in Switzerland? • Simple answer – NO there is none – Many believe ASEH is the official ranking. ASEH is only a member club with no officially recognized validation – Nor any other self made ranking – Nor rankings indicated through portals like swissuniversityhandbook or topuniversities, they are all just marketing channels – Many schools try selling themselves as University, NONE of them is (Except Lausanne EHL)
Which hotelschool or tourism school is the best? • Best you ask the schools (not the agents) directly – Will I get the final diploma of the acreditting partner as a paper in hand, ask for a sample – Ask for the concrete numbers of student origins. If they refuse don’t trust them. Few have a ballanced studentbody – Will I received a diploma at the end of each stage – Ask for the details (CVs) of the current faculty (not the visiting ones) – Check on the social media on postings from current students (not the corporate postings from internal marketing) – Ask for concrete numbers of their career services (how many people are working there) – Visit the school for one day and get your own feeling, if you can’t go send somebody else – Contact alumnis and ask them, locate those through social media. (Marketing will always select their ambassadors cleverly, no value then) – Check the comparison Matrix on all Luzern based school on the next slide
Decision and comparison of best Hotel Management and Tourism Schools in Switzerland, Luzern Factors / not priorized Proximity to City Center Size Academic excellence Carreer guidance School Building Residence Building School size Student numbers Luxury Systems Network Legal Risk assessment IMI BHMS SEG /Ritz HTMi HCL Lützelau 12 km 3 km in the center 35 km 20 km small small large midsize no go 1-2 PHD 1-2 PHD 50% PHD 1-2 PHD no data 2 people large team modern and build as a noble, fresh renovated, school, part of HLU very stilish torn down, dreadful noble, well equipped, torn down, nice location location very spacey no data nice and 100% swissness no go torn down building, never been renovated modern, well equipped torn down small small no go 2 people torn down, not build as a school within larger network 200 largest group 350 2000 250 50 zero zero yes partly no go 5 years old PC no data hip all Mac Mac typewriter limited large large, well established large none family owned group Swiss,group/ investors group family owned no data secure high mainly Asia problematic, because out of city center mainly Asia secure secure world mix, Europe, Asia and US/Can mainly asia good hi speed hi speed no data high must leave campus by bus low (resident area) high walking distance walking distance high hours away from city center Luzern low (pub, far out) students find their own residence In the media Coolness factor Marketing Validating University Partner Value of Swiss Diploma Student Activities Distance campus to school failed building project no data take over of DCT school, move into Luzern 2012 no data bad press trying better than product UK not accredited some same place no data better than product USA not accredited rare 5 Km yes - iPas, Mac understated UK not accredited extensive same place no go no data NONE not accredited none 20 Km Final Assessment * / ***** Website ** imi-luzern.com * bhms.ch **** *** swisseducation.com htmi.ch Student country of origin Internet Safety Access to shopping 24/7 yes - iTunesU, Mac aligned UK not accredited some same place India, Pakistan no go none
Are there other good Hotel Management School which are not in Luzern? • Yes there are plenty good schools in many parts of Switzerland • Lausanne certainly is the best address for academic excellence • Followed again by the whole Swisseducationgroup and its different schools
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