Why Mobile Is Easy

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Information about Why Mobile Is Easy
Business & Mgmt

Published on February 25, 2014

Author: Envano

Source: slideshare.net

Description

It’s clear mobile is evolving at a rapid pace. And it’s not going to slow down. People are addicted to their devices and internet usage is projected to surpass desktop usage this year.

Are you engaging your audience in mobile? Are you able to anticipate their needs and wants? Here we will discuss the core requirements of a sound mobile strategy aimed at engaging people and building relationships. You will have the chance to strengthen your clarity and focus about mobile strategy. Why? Because it will aid you in making easier and well informed decisions when optimizing brand engagement and driving brand awareness through mobile channels.

Does anyone suffer from… "NOMOPHOBIA"

Nomophobia Noun 1. The fear of no mobile phone contact. ! “Kevin might go crazy during our camping trip, he has a bad case of Nomophobia”

Serving Leadership Philosophy ! Explorers, Artists, Pioneers ! Entrenched in Interactive, since the beginning. ! Technology lovers, but we focus on people.

THE WAY WE DO BUSINESS IS CHANGING FASTER THAN EVER Today, interactive is much more than just a website.

INTERACTIVE BUSINESS A strategic shift that aids in driving change throughout your business.!

CORE PHILOSOPHIES Why, What, How People, Process, Technology Audience Centric Begin With the End In Mind Gut, Data, Gut

Why is Mobile complex? LET’S START BY TALKING THROUGH THE JARGON.

Apps Accelerometer Android ? Responsive Native App ? Mobile Sensor Tablet Downloads Future Friendly Hybrid App ? iOS Web App

THE MOBILE LANDSCAPE Today, 30% of all internet traffic comes in on a mobile device, a number that has increased by about 150% every year since 2008.

Wearable Technology Smart Cars, appliances, and … Mobile Apps Games

It can all seem overwhelming. BUT IT DOESN'T HAVE TO BE...

MAKING MOBILE EASY

MAKING MOBILE EASY PEOPLE PROCESS TECHNOLOGY Know Your Audience Understand Their Wants and Needs Remember...Rome Wasn't Built in a Day

YOUR AUDIENCE PEOPLE • Focus on the Audience. ! • Offering the best experience to every user. ! • Create experiences that adjust for users, not the other way around.

THEIR NEEDS AND WANTS PROCESS • Solve a problem. ! • Context and Content to suit audience needs and situation.

ROME WASN'T BUILT IN A DAY TECHNOLOGY • Take an iterative approach. ! • Examples: New York Times, Ariens, Social Channels

SHARING STORIES Who here is making mobile easy? YOU

Questions?

MORE INSIGHTS To help you anticipate the wants and needs of your audience and leverage interactive platforms in a way that astounds your audience. envano.com/mobile

(920) 445 - 8961 dsauter@envano.com envano.com

SOCIAL OVAL TABLE By Invitation Only Join us in uncovering the latest tools, techniques and powerful business-building tactics as experts reveal their newest social media marketing tips and practical, real-world, proven examples. Visit social.eikeys.com to request an invitation. Deadline: March 7

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