Published on February 25, 2014
Does anyone suffer from… "NOMOPHOBIA"
Nomophobia Noun 1. The fear of no mobile phone contact. ! “Kevin might go crazy during our camping trip, he has a bad case of Nomophobia”
Serving Leadership Philosophy ! Explorers, Artists, Pioneers ! Entrenched in Interactive, since the beginning. ! Technology lovers, but we focus on people.
THE WAY WE DO BUSINESS IS CHANGING FASTER THAN EVER Today, interactive is much more than just a website.
INTERACTIVE BUSINESS A strategic shift that aids in driving change throughout your business.!
CORE PHILOSOPHIES Why, What, How People, Process, Technology Audience Centric Begin With the End In Mind Gut, Data, Gut
Why is Mobile complex? LET’S START BY TALKING THROUGH THE JARGON.
Apps Accelerometer Android ? Responsive Native App ? Mobile Sensor Tablet Downloads Future Friendly Hybrid App ? iOS Web App
THE MOBILE LANDSCAPE Today, 30% of all internet trafﬁc comes in on a mobile device, a number that has increased by about 150% every year since 2008.
Wearable Technology Smart Cars, appliances, and … Mobile Apps Games
It can all seem overwhelming. BUT IT DOESN'T HAVE TO BE...
MAKING MOBILE EASY
MAKING MOBILE EASY PEOPLE PROCESS TECHNOLOGY Know Your Audience Understand Their Wants and Needs Remember...Rome Wasn't Built in a Day
YOUR AUDIENCE PEOPLE • Focus on the Audience. ! • Offering the best experience to every user. ! • Create experiences that adjust for users, not the other way around.
THEIR NEEDS AND WANTS PROCESS • Solve a problem. ! • Context and Content to suit audience needs and situation.
ROME WASN'T BUILT IN A DAY TECHNOLOGY • Take an iterative approach. ! • Examples: New York Times, Ariens, Social Channels
SHARING STORIES Who here is making mobile easy? YOU
MORE INSIGHTS To help you anticipate the wants and needs of your audience and leverage interactive platforms in a way that astounds your audience. envano.com/mobile
(920) 445 - 8961 firstname.lastname@example.org envano.com
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