advertisement

Why Marketers Will Rule the World

67 %
33 %
advertisement
Information about Why Marketers Will Rule the World
Marketing

Published on February 19, 2014

Author: socialmediagroup

Source: slideshare.net

Description

Over the last few months, I've been asked to speak more and more about the emerging strategic role of marketing, particularly as it relates to technology, something I first started to explore in 2012. The explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only we'll learn how to wield it (this recent article in Harvard Business Review outlines the enormous opportunity for marketers as other parts of the business start to slow in their ability to deliver value). We're entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer. Is your team is ready to let go of decisions made based solely on "gut feel" (though you shouldn't entirely, for our brains are the most advanced supercomputers on the planet) and get ready for the Chief Marketing Technologist, who's much more of a "quant" than a "qual"? Savvy, forward-thinking marketing leaders who "get it" can position themselves to deliver enormous business value and take a seat at the big table if they can figure this stuff out - fast.
advertisement

WHY MARKETERS WILL RULE THE WORLD Maggie Fox SVP, Digital Marketing @maggiefox

AGENDA Where we are Where you’re losing out Your opportunity Skillsets and your changing team Where you want to get to

WHERE WE ARE CMO tenure has shifted from 23 months in 2006 to 45 months in 2013

WHERE WE ARE By 2017, Gartner says CMOs will be spending more on tech than CIOs

WHERE YOU’RE LOSING OUT • • • • 59% don't specify marketing technology 45% don't recommend marketing technology 46% don't select marketing technology 15% DON'T HAVE ANY SAY AT ALL

“I.T. IS EVERYWHERE”

WHERE YOU’RE LOSING OUT 93% believe they are losing revenue Data-driven companies +6% productivity

YOUR OPPORTUNITY Blending the art & science of marketing • Storytelling • Measurement

YOUR OPPORTUNITY The “segment of one” Individual leverage Group leverage

OPTIMIZING MEDIA SPEND Simple relationships: at any scale +9% improvement in media effectiveness

PREDICTING AUTO RECALLS Identifying relationships to predict product or performance failures.

TARGETING HABITS Knowing what a habit is and what it means when it changes

YOUR CHANGING TEAM Structured Unstructured data

YOUR CHANGING TEAM People and skillsets

THE WAY YOU WORK 15% data capture 20% data reporting 65% data analysis

THE WAY YOU WORK 65% data capture 20% data reporting 15% data analysis

WHERE YOU WANT TO GET TO Working more closely with IT Robust measurement infrastructure Custom algorithms will be key Understanding “action-based connections”

WHO WILL HELP YOU GET THERE?

WHO WILL HELP YOU GET THERE? The Marketing Technologist

THANK-YOU WHY MARKETERS WILL RULE THE WORLD Maggie Fox, SVP, Digital Marketing @maggiefox

PHOTO CREDITS SLIDE 1 & 2: http://www.flickr.com/photos/uscapitol/6241122314/ SLIDE 8: http://www.flickr.com/photos/statelibraryqueensland/8137876825/ SLIDE 8: http://www.flickr.com/photos/swedish_heritage_board/5517008671/ SLIDE 9: A Neapolitan Storyteller by Pierre Bonirote SLIDE 10: http://en.wikipedia.org/wiki/Image:Archimedes_lever_(Small).jpg The Syndics of the Amsterdam Drapers' Guild, known as the ‘Sampling Officials’ SLIDE 11: http://www.flickr.com/photos/nlireland/5963130143/sizes/l/in/photostream/ SLIDE 12: http://www.flickr.com/photos/centralasian/5583102954/ SLIDE 14: http://www.flickr.com/photos/library_of_congress/5050946511/ http://www.flickr.com/photos/statelibraryqueensland/7946596602/sizes/l/in/photostream/ SLIDE 15: http://www.flickr.com/photos/nationaalarchief/4193509510/ SLIDE 18: http://www.flickr.com/photos/ciagov/5416173011/

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Why Marketers Will Rule the World | Social Media Today

The average lifespan of the CMO has increased from 23 months in 2006 to over 43 months in 2012. Forbes magazine suggests this is a reflection of the ...
Read more

Why Marketers Will Rule The World: Rise of the Marketing ...

×Close Share Why Marketers Will Rule The World: Rise of the Marketing Technologist
Read more

Why Marketers will rule the world: It’s All Social Preview ...

Marketers are entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the customer ...
Read more

Marketers Will Rule the World-Rise of Marketing ...

Why Marketers Will Rule the World: The Rise of the Marketing Technologist
Read more

Column: Why marketers will rule the world | Marketing Magazine

This story was originally posted at SocialMediaGroup.com on Nov. 20, the same day Fox spoke at It’s All Social. Today I’m delivering the keynote at ...
Read more

Why Marketers Will Rule The World: Rise of the Marketing ...

This post was written by Maggie Fox, Founder/CEO and CMO of Social Media Group. It was originally published by Social Media Today. The average lifespan of ...
Read more

Why Marketers Will Rule the World - Enterprise Irregulars

I’ve recently delivered the keynote at Marketing Magazine’s 2012 Social Media Conference, and spoke about something I had been thinking about a lot ...
Read more

7 Reasons Introverts Now Rule the World | Inc.com

Why introverts are taking over in this age they were born to rule. Why introverts are taking over in ... 7 Reasons Introverts Now Rule the World.
Read more