Why Local Search is so Important for Mobile Website?

50 %
50 %
Information about Why Local Search is so Important for Mobile Website?
Social Media

Published on February 11, 2014

Author: mixonm63

Source: slideshare.net


That is very true that we must have a local SEO to be worked out because local SEO have their own benefits that if you are working freelancer you might have a problem related to get links from the country for which you are doing SEO, while local SEO have advantage on that.

Why Local Search is so Important for Mobile Website?

• When you optimize your website for localized search terms, it’s described as Local SEO. While Local SEO can seem like a somewhat niche topic, it impacts a surprisingly high number of searches. Google data tells us that around 1 out of every 5 searches has local intent. So businesses with a local presence that ignore local search optimization are potentially missing out on a great opportunity.

• This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site. • Take for example a mobile user who shares content from a mobile website with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal userexperience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.

• Over 80 percent of peoples’ searches begin online and of that 80% roughly 30 to 40% of those searches are targeted at local search results. Those figures alone should tell you why local search is becoming increasingly more and more important. If you have a business, you need to make sure your business is relevant to local search results. • Based on Google's market share, we can extrapolate that there are OVER TWO BILLION unique Local searches per month on Google from Desktop computers in the United States.

• Right now, not all local businesses are taking these steps – but you can bet that with the increase in mobile usage, and as businesses become more aware of the options available to them, they will do soon. This is a great opportunity to make an early stake to your local area! • As people look for things to do, places to eat, whilst they’re out and about, they’re pulling out their phones and searching for local businesses. The proximity factor is important here … a good search result listing for people on the move is going to drive business directly – and quickly; a good search result listing on a desktop machine is more likely to be acted upon later – mentally saved for compare & review.

Add a comment


JacquelH48 | 19/01/15
Wow, amazing weblog format! How lengthy have you ever been blogging for? you made running a blog look easy. The entire glance of your web site is excellent, as neatly as the content!
GiusepLeun | 20/01/15
It's very straightforward to find out any topic on net as compared to textbooks, as I found this piece of writing at this site.

Related presentations



November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

7 Reasons Why Your Business Should Invest In SEO - Forbes

Here’s a list of seven specific reasons why your business ... Rise of mobile bandwidth and local search ... such as local search ...
Read more

Local Search Marketing Advice and Tips - Moz

The Moz Local Learning ... Your Website. Local search optimization isn ... that influence Google's local search algorithm. What's most important for ...
Read more

Why SEO should be important to you - Search Engine ...

Why SEO should be important to you. ... So, what about the search engines? ... Why did I have so much trouble finding it?
Read more

Why Apps May Become More Important Than Your Website ...

80% of time spent on mobile devices is spent ... Why Apps May Become More Important Than Your ... websites are on the way to becoming the AM radio ...
Read more

Local search (Internet) - Wikipedia, the free encyclopedia

... are starting to add local search to their local websites in an effort to attract their share of local search traffic and ... Mobile local search ...
Read more

The Importance of Marketing for the Success of a Business ...

... such as website development, ... Related Searches. ... Local Business Directory; About Us. About the Houston Chronicle;
Read more

Why Is Online Marketing So Effective? - Optimus01

Why Is Online Marketing So Effective? ... Search Engine Optimization ... Your website should be mobile friendly and easy to operate.
Read more

Why You Need a Website | Business - Entrepreneur - Start ...

... Why You Need a Website ... I've seen many big company websites that were so badly designed and hard to ... Your website is an important part of ...
Read more

Why Social Media Is So Important for Your Business in 2014

Why Social Media Is So Important for Your ... So maybe that’s the reason your parents and ... but make sure your website, ...
Read more

Mobile Site vs. Full Site - Nielsen Norman Group: UX ...

If mobile users arrive at your full site, automatically show them the mobile version. Sadly, many search ... website for mobile ... mobile users. So, ...
Read more