Published on February 11, 2014
Why Local Search is so Important for Mobile Website?
• When you optimize your website for localized search terms, it’s described as Local SEO. While Local SEO can seem like a somewhat niche topic, it impacts a surprisingly high number of searches. Google data tells us that around 1 out of every 5 searches has local intent. So businesses with a local presence that ignore local search optimization are potentially missing out on a great opportunity.
• This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site. • Take for example a mobile user who shares content from a mobile website with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal userexperience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.
• Over 80 percent of peoples’ searches begin online and of that 80% roughly 30 to 40% of those searches are targeted at local search results. Those figures alone should tell you why local search is becoming increasingly more and more important. If you have a business, you need to make sure your business is relevant to local search results. • Based on Google's market share, we can extrapolate that there are OVER TWO BILLION unique Local searches per month on Google from Desktop computers in the United States.
• Right now, not all local businesses are taking these steps – but you can bet that with the increase in mobile usage, and as businesses become more aware of the options available to them, they will do soon. This is a great opportunity to make an early stake to your local area! • As people look for things to do, places to eat, whilst they’re out and about, they’re pulling out their phones and searching for local businesses. The proximity factor is important here … a good search result listing for people on the move is going to drive business directly – and quickly; a good search result listing on a desktop machine is more likely to be acted upon later – mentally saved for compare & review.
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