Why lean is the future of content marketing

67 %
33 %
Information about Why lean is the future of content marketing
Business & Mgmt

Published on February 28, 2014

Author: Scoopit

Source: slideshare.net

Description

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?

At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content.

Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus.

Join us!

#LeanContent: Content Strategies for the rest of us Why lean is the future of content marketing Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis

You’ve heard it many times before: you need a content strategy @gdecugis

But only great content makes an impact Google and social networks killed low quality content… … not to mention that it hurts your brand. @gdecugis

Great content = cost Type of content Cost to produce Blog 2-4 man hours Infographic $2,000-$10,000 Video $5,000-$150,000 White paper 5-20 man days @gdecugis

Great content = cost + time Type of content Cost to produce Time to produce Blog 2-4 man hours 1-3 days Infographic $2,000-$10,000 3-6 weeks Video $5,000-$150,000 4-12 weeks White paper 5-20 man days 3-8 weeks @gdecugis

Some have deep pockets to solve this Do you? @gdecugis

Impact Content strategy for the rest of us Low cost / fast / high impact Costly Wins Low cost but no impact Costly Flops Cost / Time @gdecugis

Think: (lean) startups Low budget Fast and agile Change the world @gdecugis

A framework: L.E.A.N. Content Leverage @gdecugis

A framework: L.E.A.N. Content Leverage Experiment @gdecugis

A framework: L.E.A.N. Content Leverage Experiment Automate @gdecugis

A framework: L.E.A.N. Content Leverage Experiment Automate N’ measure @gdecugis

Our background: the #leancontentmeetups San Francisco/NYC Meetup series uservoice | task rabbit | linkedin | slideshare | buffer | moz | mozilla | facebook | bethkanter jeremygoldman | likeable media | vaynermedia Beth Kanter at Scoop.it HQ for Dec. 13 #leancontentmeetup @gdecugis

Leverage existing audiences 60M monthly uniques, excellent SEO Blog knowing people asked the question Get your blog posts bundle with others’ for greater discoverability And many more! @gdecugis

Leverage your community Encourage contributions. Start a blog contribution program. Write round-up posts from testimonials. @gdecugis

Leverage existing content Don’t just create. Curate. 85% of professionals who used content curation in 2013 said it helped them save time to maintain their online presence*. *Scoop.it 2014 survey on the impact of Content Curation for US professionals. 1450 respondents. @gdecugis

Leverage existing content Repurpose. Remix. Turn a blog post into a SlideShare, a SlideShare into an infographic, an event into a blog post, etc... © Red Bull Media House @gdecugis

Experiment: don’t overthink Testing > Over-thinking @gdecugis

Experiment: put quantity before quality. Only practice makes perfect. So because you need quality, you have to start with quantity. @gdecugis

Automate repetitive tasks Content sourcing Cross-posting Scheduling Integrate all your content properties through your own content hub @gdecugis

Automate authentically Keep it real. Keep humans in control. @gdecugis

Measure Traffic. Engagement. Leads, CPL / CPA… But make sure to define your objectives first. @gdecugis

Impact Learn & repeat Low cost / fast / high impact Costly Wins Low cost but no impact Costly Flops Cost / Time @gdecugis

Join #leancontent Meetup groups: San Francisco: http://meetup.com/leancontent NYC: http://www.meetup.com/Lean-Content-NYC/ Want to be a speaker? Volunteer for new cities? ally@scoop.it Help us curate #leancontent best practices: http://leancontent.scoop.it/ @gdecugis

Add a comment

Related presentations

Related pages

Why Interactive Content Is the Future of Content Marketing

Interactive content is the future of digital marketing. ... Interactive content is the future of ... for “why interactive content is the future of ...
Read more

Why online video is the future of content marketing ...

... to dominate their strategies in the near future. It's not difficult to see why. ... video won't just be the future of content marketing, ...
Read more

Why online video is the future of content marketing - YouTube

Want to watch this again later? Sign in to add this video to a playlist. Including online video in your marketing mix can increase engagement ...
Read more

Why Interactive Content Marketing is the Future | Convince ...

Content Marketing Why Interactive Content Marketing is the Future. by Jason Brewer. ... Interactive content marketing ...
Read more

Why the Future of Digital Marketing Is Pure PR

Why the Future of Digital Marketing Is ... its evolution will lean toward the more ... PR is not about content, or the future of marketing.
Read more

Lean Content Marketing - Leitfaden für das B2B-Marketing

http://lean-content-marketing.com/wp-content/uploads/2016/07/lean-content-marketing-blog-hero-hub-hygiene-2.png 413 1000 Tanja Josche http://lean-content ...
Read more

Why Video Is the Future of Content Marketing - Act-On ...

Add video to your content marketing mix to bump your results in the right ... Why Video Is the Future of Content Marketing. Written by Nicki Howell. ...
Read more

The Future of Content Marketing | Inc.com

I've seen the future ... Why do users do this? ... The Future of Content Marketing .
Read more