Published on February 4, 2014
Global Web Performance Matters More than Ever Sharon Bell Director, Marketing CDNetworks
Agenda • • • • • Effect of performance on User Engagement Effect of performance on Revenue Effect of performance on Search Engine Ranking How to Optimize Performance Who is CDNetworks
GLOBAL CLOUD ACCELERATION User Engagement
User Engagement Animations and Video Detailed searching by category and range Larger, enhanced images with zoom color swatching Interactive reviews Real-time inventory lookup
Cool features can slow down a website
Causing Abandonment! Source: Forrester, Gomez, Kissmetrics
And, word gets around fast!
GLOBAL CLOUD ACCELERATION Slow performance effect on revenue
Revenue may be affected A one second delay in page-load time across you site results in: •For an ecommerce site that is making $100,000 per day •Source: Aberdeen Group
Load times matched to conversion rates This Wal-Mart example, shows that milliseconds make a difference in conversions to sales and therefore revenue.
Search Engine Optimization also suffers • Google uses website load speed as an organic ranking factor • Crawling your site will also take longer and potentially Google will not index your site if it takes too long
GLOBAL CLOUD ACCELERATION What can you do?
What can you do? • Optimize website architecture, code, and content • Employ a Global CDN to cache non-dynamic content closer to the end users • Use cloud acceleration to ensure that dynamic content takes the most direct path, with the least amount of round trips to the end user • Monitor site performance continuously § Gomez § Workbench § Google Analytics
EMPLOY A GLOBAL CONTENT DELIVERY NETWORK “Serving a global user audience from just one or two data center locations is difficult because of global Internet latency.” “Global CDNs deliver top performance at the best cost efficiency”
The further from your origin, the worse the problem
Beijing! 30X slower 14X slower 9X slower 5X slower 3X slower Download time (sec) Site performance degrades as distance increases More distance c Slower download H Slower page load 50X slower Latency Visualized Source: Compuware Gomez backbone agents
Global CDN • A CDN caches images, videos and content on points of presence closer to your end-users • You do not have to build out datacenters, the CDN has built the infrastructure • There is no Capex from your end • TIP: Ensure your CDN has points of presence in all cities and countries you want to reach with your ecommerce site Switch to CDN What about dynamic content?
Dynamic Content Examples
Achieving Top Performance with Dynamic Content Data-Center (Atlanta) Globally Distributed Users Dynamic Web Acceleration 1 2 First Mile Middle Mile Application processing time and content generation • • • • • Round Trip Time (RTT) x # Round Trips 3 Last Mile Bandwidth-related transfer time Accelerates the middle mile Creates a ‘Fast Secure Tunnel’ over the Internet Reaches every corner of the world Fully Managed Service Routes around issues
GLOBAL CLOUD ACCELERATION Who is CDNetworks?
About CDNetworks • Global Cloud Acceleration Network • Transforming the Internet into a secure high performing application delivery network • Trusted partners in local markets • Experts on extending into global markets
Dynamic Content Customer Performance in Asia Whole site Single Object
Selecting the Right CDN PCI Certified Dedicated Tier 1 Support Direct In-Country Presence & Support Security Content Caching Dynamic Web Acceleration Global Availability in Emerging Markets Media Acceleration Dynamic Web Acceleration
Thank you! Contact CDNetworks info@CDNetworks.com +1 877 937 4236 +44 203 514 7501 www.cdnetworks.com
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