Published on March 4, 2014
BOM Views Solution Showcase Why Digital Enterprise ?
Why Digital Enterprise? Why is digital marketing so important? People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop at work, and more. Companies especially SMEs still haven’t included this in their marketing strategies. Purpose of this presentation is to convey the importance of a ‘Digital Enterprise’ and why should Small or Medium Enterprises give a serious thought about going digital!! Presented by : Sriram Chitlur, CEO Panso Solutions At: LUB Karnataka – Panso Solutions Seminar , January 2014
What are your products or services? Who are your competitors ? Why Digital Enterprise?
Then Now Arranged Marriages You Tube Facebook Smart Phones Google search Internet www.Bharathmatrimony.com Manual Drawings SolidEdge News Paper Television Big Banners Telephone
Key Statistics about Indian Market 115 Crore people live in India • 60 Crore Mobile phones in 2010 • 10 Crore mobile connections are added every year • There are about 30 crore bank accounts • 25 crore credit card holders in India • 20 crore life Insurance policy holders in India
Key Statistics about Indian Market • India has 40 Million SME’s and only one million are online • 81 Million people in India use Internet • India’s eRetail sales is about 20,000 crore per year
Social Media Statistics Facebook : 1 Billion Google Plus: 400 Million Instagram: 80 Million LinkedIn: 175 Million Twitter: 500 Million Slide Share: 16 Million
What is a Digital Enterprise ? A digital enterprise is an organization that uses technology as a competitive advantage in its internal and external operations.
Challenges faced by SME’s globally 1. Capital Constraints 2. Low Technology leverage 3. Ineffective Sales & Marketing 4. Severe Competition 5. Non Availability of Skilled Labor
Why Digital Enterprise ? This the only way you can stay ahead of your fierce competitors
Lets Visualize a Digital Enterprise
Mobile Self Service CRM 1. ICICI Bank will allow customers to open Bank accounts from where ever they are. TAB Banking 2. USAA Bank will allow customers to deposit checks by taking a picture of them inside their mobile app and transmitting it, saving them a trip to the bank 3. Several hotels take orders from customers using Mobile Apps. The order hits the kitchen with no lead time
Open supply chains 1. Dell (MTO): An order placed by end customer on Dell website from any where in the world will trigger a Manufacturing work order at DELL’s Contract manufacturer in Taiwan factory. 2. SME’s can allow their customer’s Purchase Orders to become Sales Orders or Manufacturing Orders in their ERP system directly
Employee social network 1. Chatter, Yammer, Socialcast, SharePoint 2. Several companies are allowing their employees to communicate using employee social network to 1. Flaunt their achievements 2. Solve a technical problem using discussion forums 3. Support each other at times of excigencies
Profit from In-House Productivity 1.Design better 2.Communicate Better 3.Collaborate Better
Go Social !!! Social Media is a great leveler. It is no ones property. It belongs to every one. It’s a connected world !
Social Media Journey 1. Lage-Raho SME !! 2. Patience is a virtue 3. Recognition guaranteed
Social Media: Leverage & Winners Branding: Creates a new environment for promoting the brand Tata Nano, Bajaj Pulsar, Coca cola Landscape Monitoring: Gauge customers perception about your company - Citibank Engagement: Use social properties to engage potential customers. Dell Streak Customer Service: Extension of current customer service channels. Best Buy
And finally who is this?
Thank You firstname.lastname@example.org /panso.in /company/panso-solutions +91 – 80 – 49193119 | +91 – 80 – 49193100 @pansoplm
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