Why Content Matters

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Information about Why Content Matters
Marketing

Published on March 7, 2014

Author: dnnsoftware

Source: slideshare.net

Description

Content is the center of everything: lead generation, conversion, customer engagement, customer experience management and more. Learn how an integrated content marketing suite can benefit your organization.

Why Content Matters

Content Is The CENTER Of The Digital Experience

Content is the Center of the Buyer’s Journey website consume content Understand your buyers’ watering holes. Publish relevant content and measure content effectiveness. connect contribute content CRM customer service

Content is the Center of the Buyer’s Journey website consume content Use content to increase customer satisfaction. Use content to convert customers to brand advocates. connect contribute content CRM customer service

Content is the Center of the Buyer’s Journey website CRM consume content lead opportunity Publish relevant content to Sales. Then, measure content effectiveness. develop negotiate connect contribute content closed (win/lost) customer service

Content is the Center of the Buyer’s Journey website CRM consume content lead Use content to build an effective online identity. Use content to build and nurture communities. Measure content ROI. opportunity develop negotiate connect contribute content closed (win/lost) customer service • case management • customer satisfaction • renewals • up-sell

Marketing is not just about programs and metrics

Marketing is also about content and metrics

Web Sites Have Become Incredibly Complex Early 2000’s Simple Challenges: Good content & SEO Today Complex & Disparate Challenges: Dynamic content, multichannel marketing, engagement, social communities, content marketing, & marketing automation

Marketers Need a Content Marketing Suite

Our Vision for 2014 and Beyond PROGRAMS MARKETING CONTENT

Our Vision for 2014 and Beyond PROGRAMS MARKETING CONTENT

Our Vision for 2014 and Beyond PROGRAMS MARKETING CREATE ENGAGE CONTENT ATTRACT Project Echo

Our Vision for 2014 and Beyond PROGRAMS MARKETING CREATE ENGAGE CONTENT ATTRACT Project Echo

Our Vision for 2014 and Beyond Visit our website to learn about DNN Evoq™ solutions. PROGRAMS MARKETING CREATE ENGAGE CONTENT ATTRACT Project Echo

Point Solutions and “Best of Breed”

Point Solutions and “Best of Breed” are not for everybody

“Best of Breed” Only Works for Some Content Management Vendor X Social Vendor Y Content Marketing Vendor Z

“Best of Breed” Only Works for Some Content Management Vendor X Social Vendor Y Content Marketing Vendor Z • Multiple Vendors • Expensive Siloed Solutions • Complex Integration • Time Intensive

“Best of Breed” Only Works for Some Content Management Vendor X Social Vendor Y Content Marketing Vendor Z • Multiple Vendors • Expensive Siloed Solutions • Complex Integration • Time Intensive

A Suite Works Better For Others An integrated suite of marketing solutions offers a unique and high-value proposition to the mid-market. No expensive software. No complex integration requirements. Solutions Ready To Go. • Single Vendor • High Value Solutions • Fully Integrated Out of the Box

For More Information Learn more about DNN’s solutions on our website Follow us @DNNCorp

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