Published on March 6, 2014
Independent Research Agency WHY CLIENTS CHOOSE US? 17 concise slides
THE MOST IMPORTANT… Independent Research Agency «We will ensure the economic efficiency and effectiveness of your expenses for marketing research» Bashkirova Elena Ivanovna Founder and General Director
SPEAKING NUMBERS Independent Research Agency • 20 years in the research market • 10 professional awards • Membership in 7 international associations • 100% quality control • More than 3,000 successful projects • 347 satisfied customers • 54 regular customers for the past 5 years
Independent Research Agency 7 REASONS TO ENTRUST US YOUR STUDY 1. Rich experience 2. Excellent reputation 3. Global quality standards 4. Speed and clarity of tasks 5. Wide range of services 6. Focus on return on marketing investments (ROMI) 7. Reduced market risks of your business
REASON №1 – EXPERIENCE Independent Research Agency Key experts of "Bashkirova and partners" were at the origins of marketing and sociological research in Russia, starting their career in this area back in 1988.
Independent Research Agency REASON №2 – REPUTATION CLIENTS TRUST US Serious international projects in Russia: • «World Values» • «European Values» • «Central Asia» • «Euro barometer» • «Corruption in the world» • «Pulse of the Planet» Popular world brands: • SAMSUNG • PHILIPS • VOLKSWAGEN • NOKIA • KENZO • and many others And hundreds more of promising and fast growing companies and brands ...
Independent Research Agency REASON №2 – REPUTATION THE REPRESENTATIVES OF THE FOLLOWING INDUSTRIES EQUALLY TRUST US •Foods, Cosmetics, Household chemicals •Retailers •Banks and Insurance • Media • Household Appliances • Real Estate and Development • IT and Telecom • Materials for Construction • Goods and Services for Recreation • Advertising and Branding
Independent Research Agency REASON №3 – GLOBAL QUALITY STANDARDS Constant check of the work quality at all stages: • 100% control of the field phase of any research • 100% control of quantitative data sets on the main parameters • 15-20% control of the primary data by the phone or in person • Private and national respondents database with all the blacklists • 100% verification of the information received on the completeness and logic • Annual certification of interviewers
Independent Research Agency REASON №3 – GLOBAL QUALITY STANDARDS Membership in various international and local associations guarantees our professional excellence: • European Society of Marketing Research Professionals (ESOMAR) • World Association for Public Opinion Research (WAPOR) • The International Association of Political Consultants (IAPC) • European Association of Political Consultants (EAPC) • International Association (ISA) Sociological • International Political Science Association (IPSA) • The Russian Association for Market and Opinion Research
Independent Research Agency REASON №4 – SPEED AND CLARITY We achieve high speed of research project launch (starting from one week) with the help of: • Direct network of reliable partners in 70 regions of the Russian Federation and foreign countries • Groups of experts in various fields, which help optimize the project launch • Our own database of professional recruiters • Highly qualified, active and mobile staff • On-line briefings before project launch (instructional phase) and at the end of the project (summary of results) in Moscow, Russian cities, Europe, Asia and the USA.
Independent Research Agency REASON №5 – WIDE RANGE OF SERVICES • We are the full cycle company imlementing all stages starting from research and development of a plan, to building the sample, preparation of an analytical reports and presentation of the results, both in Russian and foreign languages. • We provide a wide range of methods of obtaining and processing information/data, from the classical methods to the unique patented techniques.
Independent Research Agency REASON № 6 – FOCUS ON ROMI • We will develop and implement a marketing strategy with an optimal level of expenditure on marketing research. • We provide you unique tools to respond to market changes, both with ad-hoc or trecking studies. It will ensure a high return on marketing expenditure due to increased sales of your products at the optimal time.
Independent Research Agency REASON№ 7 – REDUCING MARKET RISKS Collaboration with our company will allow you: • Increase the predictability of business revenues • Improve risk management mechanisms using marketing tools • Reduce the market risks associated with the implementation of the marketing strategy for new segments and markets
Independent Research Agency RESEARCH RESULTS • Data analysis using statistical methods (frequency analysis, tabulation, covariance and regression analysis, variance, multifactorial, discriminatory, factorial analysis, cluster, joint analysis, multidimensional scaling). •Providing data files in ASCII, SPSS, Excel formats •Preparing reports in Word, PowerPoint •Making presentations
Independent Research Agency WE GUARANTEE! • Reliability of data • Objectivity of the results • Timely execution of tasks • Quality and accuracy • Confidentiality • Compliance with WAPOR and ESOMAR standards
Independent Research Agency WHY CLIENTS CHOOSE US? We are recommended! We are trusted! We never let you down! Clients come back to us!!!
КОНТАКТЫ «Башкирова и партнеры» 101000 г. Москва, Колпачный переулок, д. 9а, стр. 1 телефоны: +7 (495) 651-8552 +7 (495) 623-5682 email@example.com www.bashkirova-partners.ru Independent Research Agency
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