Why Civic Leaders Struggle to Engage Millennials

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Information about Why Civic Leaders Struggle to Engage Millennials
News & Politics

Published on March 3, 2014

Author: SachsMedia

Source: slideshare.net

Description

For a civic leader, reaching Millennials with critical information is a challenge... or it can be an incredible opportunity to connect on a fundamental level unknown in recent generations.

CONNECTING WITH MILLENNIALS A NEW WORLD OF CIVIC ENGAGEMENT Presented by: Ryan Cohn Sachs Media Group

DO MILLENNIALS GET A BAD RAP?

WHO ARE MILLENNIALS AND HOW DO THEY COMMUNICATE?

LET’S FIND OUT…

QUESTION 1: In the past 24 hours, did you watch more than an hour of television programming?

1 in 3 Millennials Watch Mostly Online Video / No Broadcast TV

QUESTION 2: In the past 24 hours, did you read a daily newspaper?

Millennials Get Their News From Different Sources

QUESTION 3: Thinking about your phone use, do you have… (A) Only a landline phone (B) Only a cell phone (C) Both a landline and cell

Smartphones #1 Tablets/PCs distant #2/3

Millennials are constantly connected with mobile social messaging

27% of Millennials have 500+ friends on Facebook

Lots of Social Media Users = Lots of Social Sharing

HOW DO YOU CUT THROUGH THE NOISE AND CLUTTER?

Two Rules of Millennial Outreach: 1) Focus your message 2) Authenticity is key

Tailor Your Message: Focus Your Communication

Clear and Straightforward?

Clear and Straightforward? A seven story building has been proposed for 1234 Smith Street.

Call Millennials to Action

One Message Doesn’t Fit All LOSING: ABERCROMBIE & FITCH

One Message Doesn’t Fit All WINNING: URBAN OUTFITTERS

Stay Relevant and Relatable: Local and Issue-Centric Messaging

Is It Worthy of the ‘Share’?

Build Trust Through Transparency

Credibility as Spokespeople:

The Opaque Ceiling Effect vs.

Be a Community Leader, Not a Politician

Bring ‘Behind the Scenes’ to the Forefront

Bring ‘Behind the Scenes’ to the Forefront

How Closely Do You Follow Local Politics? Make Every Minute Count.

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