Why Businesses Must Embrace Digital Transformation Manchester Metropolitan University
Agenda What is digital transformation? Context and key drivers Deconstructing the discipline Transformational process Summary and further reading
Associated Phrases
What is Digital Transformation?
Digital transformation simply refers to the changes and challenges associated with digital technology, across all aspects of business. Discerning Digital
If you haven’t heard of it, digital transformation is the catchall phrase to describe the process that organisations undergo when they adopt digital technologies such as the Internet, mobile, and cloud computing. Forbes
Digital Disruption
The Internet is like nature: it’s very, very big and basically wants to kill you. Hugh Macleod, Gaping Void
Today’s leading companies are already becoming obsolete. In 10 years, 40% of the Fortune 500 was replaced. Brian Solis, principal at Altimeter Group
The only wrong move when it comes to Digital Transformation is not to make any move at all. Didier Bonnet, senior VP and head of global practices, Capgemini
The Connected Customer
The Connected Customer
With digital transformation the consumer, rather than the technology, is in the driver’s seat, and this matters. Digital transformation is forcing businesses to rethink what their customers value and how to meet those needs. Forbes
Trust Revolution Online advertising = 33% Trusted completely or somewhat Adverts of radio = 41% Adverts on TV = 47% Emails I signed up for = 50% Branded websites = 58% Same as editorial / newspapers Consumer opinions posted online = 70% Recommendations from people I know = 92% Source: Neilsen: Trust in Online, Social and Mobile Advertising Grows.
Customer power shift f1. Pre-Internet Revolution 20% 80% Customer Seller f2. Today 80% 20% Customer Seller
Deconstructing the Discipline
Digital Transformations 5 in the series to date: July 2011: The Challenges of the Digital Revolution Jan 2012: Talking' Bout a Revolution Nov 2012: Digital Transformation: Making It Happen May 2013: Accelerating Digital Transformation Nov 2013: Gearing Up for Digital Operations
Digital Transformation: What’s Involved? Customers, Marketing, Content, Sales Technology, Infrastructure, IT, Data Analytics, Monitoring, Benchmarking Digital Consultancy, Change
& Risk Management Process, Management, Efficiencies Finance, Legal, Compliance People, HR,
Culture
Transformational Process
Digital Transformation: Our Process Assess Align Insights Risk Opportunities KPIs Strategy Establish Roadmap Transform Training Infrastructure Compliance People Culture
Summary – Why do businesses need to embrace Digital Transformation? Because of: - Digital disruption - Speed of change - Connected customer To remain viable To combat increased competition To protect against new digital risks
We are at the end of the digital beginning as companies reshape and retool for life in the new normal. PWC's Global entertainment and media outlook: 2012-2016
Further Reading… What’s the Future of Business? PURPLE COW Seven New Laws for a World Gone Digital Who Owns the Future?
There is no room for complacency in the fast-moving digital world. Neelie Kroes, European Commissioner for Digital Agenda.
Thank you www.discerningdigital.co.uk @DigiCoachHouse
Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...
30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...
Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...
With three established projects across the country and seven more in the pipeline,...
Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...
Satya Nadella: Why businesses should embrace digital transformation, ... they must embrace digital transformation.
Read more
COMPETING FOR DIGITAL CUSTOMERS: WHY COMPANIES MUST ... businesses must embrace digital ... WHY COMPANIES MUST EMBRACE DIGITAL TRANSFORMATION NOW
Read more
Why Your Business Should Embrace Digital Transformation. ... To understand digital transformation, you must also ... Why Businesses Must Embrace Digital ...
Read more
In an ideal world, the future of business will merely be business with digital folded in. To achieve this ideal, businesses need to embed digital at their ...
Read more
Learn why digital disruption and the connected customer are forcing businesses to embrace digital transformation.
Read more
What you’ll take away from this paper is not just a deeper understanding of digital transformation - what it is, why it ... businesses must embrace ...
Read more
It’s 2015, and digital transformation is no longer a topic of discussion, it’s a clear imperative for CxOs and organizational leadership. In fact, most ...
Read more
Universities and consultancies commonly identify synchronicities between their work and form alliances; Capgemini Consulting with MIT, and Forrester with ...
Read more
Add a comment