Why are we even arguing about this?

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Information about Why are we even arguing about this?
Business & Mgmt

Published on November 16, 2008

Author: trib

Source: slideshare.net

Description

A short exploration of the business value of social media tools - inside and outside the wall.

Presented to the AGM of the Australian Graduate School of Entrepreneurship (http://www.swinburne.edu.au/business/agse/) and for the product launch of IntranetManager.NET (http://www.elcom.com.au/Newsletters/IM-Launch/IM-Launch/default.aspx).

It was just lucky that two groups asked me to present on essentially the same content on consecutive days.

A transcript of the talk is available at http://www.acidlabs.org/2008/11/17/why-are-we-even-arguing-about-this/.

Stephen Collins acidlabs Why are we even arguing about this? Social media and your business

Would you run your business without this?

Why are we arguing? The research is in.

Many businesses prevent social media access

Why?

Hyperconnected = hyperfindable

They are talking about you

Are you in the conversation?

You can thrive, or die

Your people are already talking for you

A changed way of interacting

The power has shifted to here

A major social media success

Many using social tools... but resistance in Australian business

Reach out via social media

Empower conversation

Mistakes are okay

Social media works inside your business as well

Significant business benefits

Staff empowerment = increased productivity

A new strategy is needed

Strategic inclusion as Infocracy not Bureaucracy

Imagine http://www.flickr.com/photos/midnight_trucker/376653652/

Licensing http://creativecommons.org/licenses/by-nc-sa/3.0/ http://www.slideshare.net/trib

Like the cool pictures? iStockphoto.com, Flickr and barackobama.com

Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 www.acidlabs.org twitter.com/trib www.linkedin.com/in/stephencollins www.facebook.com/profile.php?id=692035946

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