advertisement

Why are agencies struggling to drive digital business strategy?

0 %
100 %
advertisement
Information about Why are agencies struggling to drive digital business strategy?
Marketing

Published on March 11, 2014

Author: iancrocombe

Source: slideshare.net

Description

As we move into the digitally connected age, progressive brands are moving digital beyond the marketing team and into the boardroom. With the growth of Labs programmes, Accelerators and Lean products, many agencies digital offerings are looking increasingly irrelevant. We’ll look at the trends, tools and models that agencies can use to maintain their role as a trusted strategic partner.
advertisement

Why are agencies struggling to drive digital business strategy? IPA Strategy Group 11/3/2014 @iancrocombe

You’ll be amazed what I’m about to tell you about the future of your clients digital business (upworthy version)

Three formative experiences Planning Director AKQA VP Innovation American Express CSO POSSIBLE

Context

1995 2000 2005 2010 2015 ACCESS INFORMATION EXPRESSION CONVERSATION CONTEXT CONNECTING PEOPLE CONNECTING PRODUCTS CONNECTING EMOTION CONNECTING INFORMATION CONNECTING COMPUTERS We are leaving the age of conversation

Entering the age of context

Marketing focus

Digital offering from agencies isn’t evolving 2004 banners search websites 2014 content performance platforms

Digital traits of leading businesses

Story factories for content Native creators Newsrooms

Internal Labs programmes American Express International Labs Walmart Labs

External accelerators “Most accelerators provide a stipend or small seed investment, mentoring, and workspace and professional services in exchange for an equity stake in the company. Typically the equity investment is around $25,000 and the equity stake is roughly 6 percent” Techcrunch report on http://yael-hochberg.com/rankings.htm Barclays Accelerator John Lewis Accelerator

Lean Products : new process

Lean Canvas & Entrepreneurial Management

Digital Strategy summary

Develop a more valuable offering THE CENTRE OF THE MARKET IS CROWDED AND LOW MARGIN, BRANDS CAN DO “DIGITAL BASICS” IN-HOUSE “Front of the train is less crowded” Russell Davies, 2007

Three focus areas for digital leaders Business Strategy - Understand the business drivers, threats and adjacencies - Engage the startup community: Partner / Acquire / Destroy Organisational Strategy - Digital management consulting - Rewiring the business 70 / 20 / 10 Marketing Strategy - Ecosystems: challenger mindset, iterate ahead - Content: native formats, makers & influencers

thank you Digital Strategy Consultant @iancrocombe icrocombe@gmail.com 00 44 7932 00 41 01

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

New Research from Capgemini Consulting and MIT Sloan ...

... MIT Sloan Management Review reveals why organizations are struggling to drive Digital ... Capgemini Consulting, the global strategy and ...
Read more

Why is Byliner struggling? What are they missing about the ...

Business Strategy. Loading... Question ... about why Byliner is struggling. ... campaign which includes both traditional and modern digital marketing ...
Read more

Why Media Companies Are Struggling (And How Inbound Can Help)

Why Media Companies Are Struggling. ... you want to be sure that you drive ... As media companies have taken their content and advertising digital, ...
Read more

Why U.S. Carriers Are Struggling In the Mobile Ads Business

Digital; Media; Agency; Data; ... Why U.S. Carriers Are Struggling In the ... "telecom operators are struggling to figure out business models ...
Read more

Accenture Strategy

Accenture Strategy offers business strategy, ... Why we are different Whether it's business ... measure and manage digital strategies to drive US$1.36 ...
Read more

Companies still struggling to make sense of online data ...

Companies still struggling to ... and useful for shaping digital strategy, ... with an internal strategy that ties web data to business ...
Read more

Why Brands Are Struggling With Real-Time Marketing ...

8 Basic SEO Tactics to Drive Your Small Business ... Why Brands Are Struggling With Real ... very diverse data set on the Internet is not a good strategy.
Read more

4 Survival Strategies For Struggling Newspapers : NPR

4 Survival Strategies For Struggling Newspapers. ... The boon helped drive up the newspaper's digital ... that launched "digital agency ...
Read more

Digital Government: Building a 21st Century Platform to ...

Mission drives agencies, ... the Federal Government needs a Digital Strategy that embraces the ... milestones in the Digital Government Strategy. #
Read more