Why and How to be on Page 1 of Google for local businesses

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Information about Why and How to be on Page 1 of Google for local businesses

Published on January 4, 2017

Author: EaganHeath

Source: slideshare.net

1. HOW TO RISE TO THE TOP OF PAGE 1 IN LOCAL GOOGLE SEARCHES

2. Eagan Heath Founder, Local SEO, Google AdWords eagan@getfoundmadison. com

3. WHY DOES IT MATTER IF I’M ON PAGE 1?

4. POTENTIAL LEADS FOR LOCAL BUSINESSES Your Networ k Word of Mouth Referrals Inbound Calls Walk-ins Outbound Cold Calls

5. FROM A GOOGLE STUDY UNDERSTANDING LOCAL SEARCH BEHAVIOR ▸4 in 5 consumers search online to find local information Source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with- search_research-studies.pdf

6. ▸50% of consumers who searched from smartphone visited a store that day ▸18% led to a sale that day UNDERSTANDING LOCAL SEARCH BEHAVIOR Source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with- search_research-studies.pdf FROM A GOOGLE STUDY

7. CUSTOMER SEARCHES START HERE men’s haircut madison wi

8. AND THEY END HERE

9. YOUR RANK ON THE RESULTS PAGE MATTERS Source: https://moz.com/blog/google-organic-click-through-rates-in-2014 Click-ThroughRate % Position on Search Engine Result Page

10. AA Source: https://moz.com/blog/google-organic-click-through-rates-in-2014 Positio n on Searc h Engin e Result Page Click-Through Rate % 55% of clicks for top 3 results Over 66% for top 5 results Under 5%: clicks 6-10 Under 5%: page 2

11. ▸People search local every day ▸They only click the top results ▸Then they buy ▸It’s worth $$$ to be on the top half of the first page QUICK REVIEW

12. SO HOW DO WE GET TO THE TOP? (2 WAYS)

13. RUN GOOGLE ADWORDS PAY PER CLICK (PPC)

14. REACH TARGETED TRAFFIC, UNLIKE TRADITIONAL ADS

15. CAN I SHOW UP ON PAGE 1 WITHOUT PAYING FOR EACH CLICK?

16. YES, RANK ORGANICALLY WITH SEARCH ENGINE OPTIMIZATION (SEO)

17. HOW DO I OPTIMIZE FOR SEARCH ENGINES? ▸ Links from other websites ▸ Onsite Optimization: Keyword usage on website ▸ Offsite: Business Directory listings ▸ Google My Business (GMB) page ▸ Verified ▸ Reviews ▸ 5+ Photos

18. HERE ARE THE TOP LOCAL SEO FACTORS Source: http://www.localseoguide.com/guides/2016-local-seo-ranking- factors/

19. HERE ARE THE TOP LOCAL SEO FACTORS Source: https://moz.com/local-search-ranking-factors

20. HOW DO I KNOW IF I NEED SEO?

21. STEP 1: CLEAR WHAT GOOGLE KNOWS ABOUT YOU

22. STEP 2: SEARCH FOR YOUR SERVICES LIKE SOMEONE WHO’S NEVER HEARD OF YOU

23. STEP 3: CHECK WHETHER YOU’RE IN THE TOP 3-5 RESULTS

24. ARE NEW CUSTOMERS FINDING YOU? Your Networ k Word of Mouth Referrals Inbound Calls Walk-ins Outbound Cold Calls

25. ARE NEW CUSTOMERS FINDING YOU? Your Networ k Word of Mouth Referrals Inbound Calls Walk-ins Outbound Cold Calls

26. ▸See our results for previous clients: http://getfoundmadison.com/why-choose-us/ ▸Our service packages: http://getfoundmadison.com/services-and-pricing/ ▸Check out our blog and watch our YouTube channel for competitive analysis for your local industry and online marketing tips FURTHER RESOURCES

27. Eagan Heath Founder, Local SEO, Google AdWords eagan@getfoundmadison. com

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