Why an SEO Audit is Essential to Your Marketing Strategy

50 %
50 %
Information about Why an SEO Audit is Essential to Your Marketing Strategy

Published on March 11, 2014

Author: 4PsMarketing

Source: slideshare.net

Why an SEO Audit is Essential to Your Marketing Strategy Kristi Hoyle Head of Education @KristiHoyle #4PsEDGE

What is an audit? Planned and documented activity Performed by qualified personnel To determine by investigation, examination, or evaluation of evidence The adequacy and compliance with established procedures, or applicable documents And the effectiveness of implementation.

What is an SEO audit? Investigation into known ranking factors Top line analysis of contributing factors Health check Maximise SEO activities Uncover performance barriers > opportunities

Why do an SEO audit?

Build the foundations of your overall strategy

How does an SEO audit fit in amongst my other strategies and objectives? Business Objectives Online Strategy SEO Strategy Offsite Strategy Social Media Strategy Content Strategy SEO Audit

Components of an SEO Audit

Audit Template

Managing audit recommendations

The life cycle of an audit Research Investigate SEO Audit Implementation Analyse

Homepage & key landing pages Homepage and Key Landing Pages Website Navigation First impressions Title Tags URL Redirects Canonical Tags Internal Links: Quality, Quantity, Anchor Text External Links: Anchor txt, Linking Root Domains Content: Length, Quality, Purpose, Indexable & Accessible URL Optimisation: Short, Relevant & Memorable Duplicate Content Running a mini audit

Tip: Make use of the RSS feeds available to deliver news directly to your inbox Useful research locations

Useful tools Google Analytics Google Webmaster Tools Bing Webmaster Tools Xenu Link Sleuth/Screaming Frog SEO Spider Ahrefs Raven Tools SEO Open site Explorer Wc3 Validator Moz Tools Yslow.org

Add a comment

Related presentations

Related pages

The 6 Basic Components Of A Strong SEO Strategy For Online ...

The 6 Basic Components Of A Strong SEO Strategy ... One of the main marketing strategies that ... (SEO), the process of tailoring your ...
Read more

Conducting a Marketing Audit: The 5 Essential Questions

Reviews the 5 essential questions involved in any marketing audit, ... Marketing Audit: The 5 Essential ... why, but don’t overthink it. You can ...
Read more

How to perform A SEO audit of your web site (checklist ...

Home / SEO Tips / How to perform A SEO audit of your ... Internet marketing strategy for taking advantage of all ... and that’s why I am ...
Read more

Online marketing strategy - Smart Insights Digital Marketing

... choose your brand. But online marketing ... is essential, but our Managing Online Marketing ... marketing Digital marketing strategy audit ...
Read more

Strategic Marketing Plan Essentials

Find out how to incorporate them with a strategic marketing plan for your ... your strategic marketing plan. Why, ... essential to every plan or strategy ...
Read more

Domain Strategy – Why It’s A Critical Component to SEO ...

... Why It’s A Critical Component to SEO Technical Audits. ... Why Is Domain Strategy Important for SEO? ... Viral Marketing and Web Analytics. You can ...
Read more

7 Reasons Why Your Business Should Invest In SEO - Forbes

Here’s a list of seven specific reasons why your business ... marketing program, SEO ... an SEO strategy in place if you are ...
Read more

Think Profits - Vancouver Digital Marketing Agency | SEO ...

We specialize in Digital Marketing Strategy, SEO, PPC, ... Audit & Consulting Services. Is your current digital marketing strategy meeting your expectations?
Read more

SEO Company - qumana.com

... and try to help you understand why SEO ... SEO Audit. We conduct an ... OUR SEO COMPANY BELIEVES that SEO is just one element of a marketing strategy ...
Read more