Why Adsure is different 7.3.14

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Information about Why Adsure is different 7.3.14
Marketing

Published on March 10, 2014

Author: RonanOLoughlin

Source: slideshare.net

Description

AdSure is Digitize New Media's best in class RTB network. We manage our own proprietary data warehouse and a combination of bespoke and third party tools to ensure industry leading results for all our clients.

Ireland’s original Display performance network

We’re not magicians

We’re not Rocket Scientists

We’re just people with….. Data Expertise Best in class Tools Unique Reach Business Insights

Data Expertise Onsite data team: - Proprietary data collection: 4 years of data: 309GB (compressed) Organic & ever-evolving Giving unrivalled insight Fully compliant with EDAA practice

5 Billion data records per month!

Data Expertise Onsite data team: - Proprietary data collection: 4 years of data: 309GB (compressed) Organic & ever-evolving Giving unrivalled insight Fully compliant with EDAA practice

Unique Reach We have the best reach of all networks: - Our managed publishers - Close relationship with SSP’s - Seat on all major RTB platforms incl. FB

Best in Class Tools We use a combination of bespoke & 3rd party tools: - Optimisation: Frequency/Recency modelling; Dynamic Behavioural segments; Contextual targeting - Qualitative: CV tools; Invalid activity monitoring; Human vetting

Business Insights All campaigns treated Uniquely: - Understanding the business goals - Assessment of the competition - Understanding the customer motivation

And an approach that’s… Collaborative Diagnostic People driven

Collaborative We work with you on your brief in order to build the best campaign: - ID of audiences behaviour Balance of retargeting V prospecting Role of Recency & Frequency Optimal campaigns weights Retargeting & cookie strategies

Diagnostic We approach every campaign by: - Analysing the market & competitors - Understanding the path to conversion - Developing a clear strategy: not spray & pray!

People Driven Humans make the key decisions: - Data, Traffic & Account Managers work together - Experienced local team - All campaigns monitored daily - Campaigns are fluid and everchanging

In practice Some case studies: Education Utility Insurance Entertainment

123.ie 3 Mobile AIG An Post Apache Pizza Associated Press Aviva AXA BMW BOI Bord Gais Breakaway Brittany Ferries Carphone Warehouse Carzone.ie Chartis CIMA CoolTech DAA Dalata DBS Debenhams Digital Marketing Institute Dulux EBS EFD Eircom Emo Oil Failte Ireland Ford GSK Hello.ie HSE IDA Ikea Imagine Irish Cancer Society Irish Life KBC Kelloggs Laya Leinster Rugby Liberty Lifestyle Mazda Meteor Natural Medicine Co. Nestle Newstalk NSAI Newstalk NSAI Nutricia Optilase PrePay Power PTSB Quote Devil Specsavers Spotify St. Vincent De Paul Sunday Business Post Suzuki Therapie Tropical Sky Ubisoft UK Nationwide UPC VHI Vodafone Volvo Windsor Motors Zurich Life

123.ie 3 Mobile AIG An Post Apache Pizza Associated Press Aviva AXA BMW BOI Bord Gais Breakaway Brittany Ferries Carphone Warehouse Carzone.ie Chartis CIMA CoolTech DAA Dalata DBS Debenhams Digital Marketing Institute Dulux EBS EFD Eircom Emo Oil Failte Ireland Ford GSK Hello.ie HSE IDA Ikea Imagine Irish Cancer Society Irish Life KBC Kelloggs Laya Leinster Rugby Liberty Lifestyle Mazda Meteor Natural Medicine Co. Nestle Newstalk NSAI Newstalk NSAI Nutricia Optilase PrePay Power PTSB Quote Devil Specsavers Spotify St. Vincent De Paul Sunday Business Post Suzuki Therapie Tropical Sky Ubisoft UK Nationwide UPC VHI Vodafone Volvo Windsor Motors Zurich Life

Please talk to us: - Detailed or not so detailed briefs Risk sharing on any test campaigns Agree KPI’s/Targets Be open-minded about cookie set-up Share data!

lisamartin@digitize.ie ronan@digitize.ie

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