Published on March 6, 2014
Augmented Reality Solutions www.whodat.in firstname.lastname@example.org
AR can be used anywhere from Sales to Marketing of a product or brand. Create memorable experiences Connect with customers Improve brand awareness Increase sales
Lets look at a few examples of how AR can be used in different industries. EXAMPLE: ENTERTAINMENT We could use AR to showcase upcoming events and even media related material. For example, movie posters that are stuck on walls could be scanned to show the trailer of the movie. This can show relevant information while keeping the wow factor alive.
EXAMPLE: RETAIL AR is a great way to visualize retail products in their intended environment and in true scale. Products like furniture can be viewed by your customers from anywhere and at any time. They get to interact with the product, see it from any angle and virtually try it out in their homes before they even buy it. This gives a consumer a much better idea of what to buy and promotes brand loyalty.
EXAMPLE: REAL ESTATE AR can be a great tool to show potential customers how your new upcoming flagship property will look, in a medium more interactive than traditional video walkthroughs. Let’s say that you have launched a newspaper ad marketing your property. We could create a mobile app specific to that ad campaign. When the customer downloads and uses the app, they will be able to scan the newspaper ad and view a 3d version of the property. We can also provide them with options to see the model apartments and interact with it or customize it.
Face Tracking Face tracking is a computer technology that detects human faces. Our proprietary Face Tracking technology provides a new way for users to visualize products. It can be used to showcase how products like eyewear, jewellery and other accessories would appear in relation to a user’s face. This makes it possible for people and brands from all over the world to connect through interactive visual experiences. Video Demo link : http://www.youtube.com/watch?v=Xn-7CtTBaUc
Oculus based Experience The Oculus Rift is a virtual reality headset that lets users step into virtual environments. This headset completely covers the user’s eyes and blocks out any view of his surroundings. The user will be able to see only what is shown through this headset. The user has a complete 360 degree view of this virtual environment that creates an immersive experience. The Rift uses custom tracking technology to track movement of the head, allowing the user to look around the virtual world just as one would in real life. Example video : http://www.youtube.com/watch?v=YACfAniBdIY
Leap Motion Leap Motion is a sensor device that uses hand tracking technology. With Leap Motion, a user can interact with their computer by just using hand gestures. No hand contact is required. It provides interaction with just natural hand movements. The Leap Motion can be used for any motion controlled application. It creates a more natural and intuitive experience for the user. Example video : http://www.youtube.com/watch?v=_d6KuiuteIA
Kinect With Kinect we can track the full body and have whole body interaction. Kinect is manily used in game applications or for live events to create an engaging experience. Example video : http://www.youtube.com/watch?v=Mr71jrkzWq8
3D Holographic Display The 3D holographic display can project a threedimensional image that can be viewed from 360 degrees - regardless of the viewer’s height and distance. It creates the illusion of the product actually being present in the display case. Visual effects can be added to this projection to show features of the product that could not be possible normally. Example video : http://www.youtube.com/watch?v=MyN4PgN-inU
Virtual Mannequin Virtual mannequins are interactive displays that look like a ‘hologram’ of a person. This ‘hologram’ could be a salesperson or a celebrity or just a regular person talking about your product or brand. It could be triggered to activate as a person walks past to seem more engaging as well as increase the level of personal interaction. It could be used a powerful and engaging sales tool. Example video : http://www.youtube.com/watch?v=qVFcmqfOIAs
Spaces Spaces is an app that provides a comprehensive framework to showcase furniture. It is a product visualization solution to create a more engaging shopping experience. The user can get a realistic 3d view of any product from the catalogue. Multiple products can be viewed at the same time so that users can compare products. The products are seen in the user’s own surroundings. The products wll be displayed in true scale using the Marker mode. (A marker is an image the user can download)
Immersive Display System An immersive display system uses a large 3-sided screen to display an image or a video. The user stands at the center of the room and is surrounded by the image from 3 sides. This creates an illusion of being in the enviroment shown on screen. Example video : http://www.youtube.com/watch?v=UT5xtpHRdlE
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