Published on January 5, 2009
Why c us tom er research is critical to designing successful digital news services.
lawnmower “… and the main story on today’s 6 o’clock news…”
Morning Evening Lunchtime Importance as a news source Frequency of use Internet Newspaper Television Radio Wake up Commuting Commuting Breakfast … in work… Time
My goal: to relax
My goal: to find out about last night’s match
Wow, this article about the housing market is really interesting…
This article about the housing market is getting in my way
Some examples of things we know about news from undertaking user research…
Broad and shallow engagement
“ Has anything in the world changed since I last checked?”
Narrow and deep engagement
People don’t read online. They scan.
Most people just care about the basics.
Most people don’t care about: - Blogging User generated content RSS Personalisation
Most people don’t care about:
User generated content
Summary Understanding context in the real messy world is critical to success. Print news is different to online news. Get the basics right first.
Understanding context in the real messy world is
critical to success.
Print news is different to online news.
Get the basics right first.
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