Published on March 2, 2014
WHO IS WINNING THE NEWSREADER WAR ON IPAD? Pulse & Flipboard vie across traffic, engagement, & popular verticals
O ver the past 3 years, the iPad has enabled an entirely new space to appear - the social newsreader. Startups have raised hundreds of millions of dollars, been acquired by big media conglomerates, and even raised from the dead by other companies to win this coveted space. After looking at usage from 60,000,000+ users of the Onswipe platform from November 13th-January 13th, we’re able to determine who is winning the newsreader war and driving the most traffic for publishers.
50 WHO IS WINNING THE NEWSREADER WAR? The 4 newsreaders we observed drove 320,000+ Visits for publishers over this time period. 40 30 29.19% 24.94% 20 10 0 1.87% 44%
MOST ENGAGEMENT 3:24 2:49 1:36 0:45
MOST POPULAR VERTICALS 20.8% ENTERTAINMENT 36.3% TECHNOLOGY 50.4% TECHNOLOGY 27.9% ENTERTAINMENT
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Who is winning the iPad newsreader war? The showdown between Pulse and Flipboard http:// ow.ly/3hJwfI via @Onswipe pic.twitter.com/DFeFcJ22sx.
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