Published on December 15, 2008
when did you last check under the hood & tune your CRM data ?
How accurate is your CRM data & can you rely on it to bring home the sales?
is your CRM data missing important pieces which make records incomplete ?
does it suffer from having duplication of records?
does it have dead contact data and accounts which no longer exist?
is there something more you could add to enhance your CRM data?
every CRM needs periodic maintenance & cleansing
bad or expired data records are viral . unless updated or removed , a larger percentage of your data will be redundant every few months
CRM data upkeep costs some money. bad CRM data costs time, efficiency, money & results
duplication & redundant CRM data gives you distorted reports & analytics not the true picture
schedule a data cleansing effort monthly or quarterly to weed out & update bad data
get rid of unwanted, expired & irrelevant records and keep your CRM lean & quality focused
fill in any missing data points to ensure every record is complete & useful
enrich your CRM with additional data points that can be useful in your decision making process and give you an edge
cleanse, update, enrich & maintain your CRM data sell smart
CRM Data Cleansing & Enrichment Solutions at ReadyContacts www.ReadyContacts.com Tel : 1-408-223-1075 Twitter: www.twitter.com/readycontacts Request a free trial
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