When Did You Last Check Under The Hood & Tune Your CRM Data?

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Information about When Did You Last Check Under The Hood & Tune Your CRM Data?
Business & Mgmt

Published on December 15, 2008

Author: neilbetter

Source: slideshare.net

Description

When Did You Last Check Under The Hood & Tune Your CRM Data? Here is why CRM data cleansing & enrichment are so crucial to great marketing results

when did you last check under the hood & tune your CRM data ?

simple questions

How accurate is your CRM data & can you rely on it to bring home the sales?

is your CRM data missing important pieces which make records incomplete ?

does it suffer from having duplication of records?

does it have dead contact data and accounts which no longer exist?

is there something more you could add to enhance your CRM data?

simple facts

every CRM needs periodic maintenance & cleansing

bad or expired data records are viral . unless updated or removed , a larger percentage of your data will be redundant every few months

CRM data upkeep costs some money. bad CRM data costs time, efficiency, money & results

duplication & redundant CRM data gives you distorted reports & analytics not the true picture

simple action

schedule a data cleansing effort monthly or quarterly to weed out & update bad data

get rid of unwanted, expired & irrelevant records and keep your CRM lean & quality focused

fill in any missing data points to ensure every record is complete & useful

enrich your CRM with additional data points that can be useful in your decision making process and give you an edge

cleanse, update, enrich & maintain your CRM data sell smart

CRM Data Cleansing & Enrichment Solutions at ReadyContacts www.ReadyContacts.com Tel : 1-408-223-1075 Twitter: www.twitter.com/readycontacts Request a free trial

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