Published on February 6, 2014
DataBliss for Social Targeting Big Data meets Social Media* *In Germany in Cooperation with Semantic Web Group at Mannheim University getDataBliss.com
What is Social Targeting ? Social Media Targeting is a form of targeted advertising that enables the customized placement of ads and communication activities on Web 2.0 platforms. Social media targeting combines current targeting options (like geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles. getDataBliss.com
What is DataBliss ? DataBliss is a cloud-based, Platform as a Service product that enables CRM or Social-based software to deploy fully social targeting features. DataBliss API delivers information oriented towards consumers, i.e. it continuously analyses consumer tweets and Facebook posts extracting meaninful attributes (birthday, checkins, music preferences, bio etc) to support social targeting. DataBliss indexes millions of posts a day. Attribute extraction is based on customized taxonomies created for each client´s project. getDataBliss.com
Conceptual framework: 4 Ps getDataBliss.com
Examples of what Examples can be extracted from Consumers using DataBliss. getDataBliss.com
Life Events: Today is my Birthday getDataBliss.com
Consumer Tribes: LOHAS – for Lifestyles of Health and Sustainability getDataBliss.com Facet Search View from DataBliss Any other facet from Taxonomy...
Cultural Background getDataBliss.com
Power of Bios getDataBliss.com
Which city and which checkins? DataBliss Dashboard view: here showing consumers who mentioned any car brand in Twitter, their location and checkins. getDataBliss.com
DataBliss is designed as a Platform as a Service: it integrates smoothly with CRM and Social apps in the cloud. Your app here. API getDataBliss.com
Examples of integration Deep profiling: understanding consumers one post at a time in Zendesk and Buzzmonitor. getDataBliss.com
Example: Integration with Zendesk A CRM Agent uses dataBliss to capture a deep profile of a given consumer: her preferences, places, bio, life events and more. DataBliss getDataBliss.com
Example: Integration with Buzzmonitor Deep profiling showing here integrated with social media monitoring tool Buzzmonitor. getDataBliss.com
How much do I invest to have dataBliss? Starts at: 2500€ /monthly* Includes: DataBliss API with generic taxonomy (4Ps) Manage up to 50,000 users Up to 2 million tweets or post (40 data items per user). Suggested: Buzzmonitor license for Social CRM for 900€ / monthly with deep profiling powered by DataBliss *Integration with third-partner software is not included (it is a one time cost). getDataBliss.com
More DataBliss pricing categories Users 100k 200k 400k 1 mi 2 mi Total items 5 mi 10 mi 20 mi 40 mi 80 mi getDataBliss.com €/Month 4500 9000 16000 26000 35000
Thanks. Danke. Gracias. Obrigado. getDataBliss.com
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