whatsapp ppt

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Information about whatsapp ppt

Published on February 21, 2014

Author: swatiluthra5

Source: slideshare.net


whatsapp, ppt, swati luthra,

By: Swati Luthra(54) Meenal(39) Reenu(45) Sachin(49)

 Founded in 2009 and is based in Santa Clara,California  Cross-platform mobile messaging app  Available for iPhone,BlackBerry,Windows,Android,Nokia  No Hidden Cost  Multimedia  Group Chat in Feb’2011  No International Charges  Say no to PINs and Usernames  No need to Login/LogOut  Offline Messages

 Embodied Technology  Technology Enablers  Compatibility  Interface  Bandwidth  Security  Programming Language  JavaScript  Image Formats  JPEG  PNG

Strengths Weaknesses •Loyal customers •Market share leadership •No need to log •Group Chat •Allow send videos, pictures, voice notes •No need to add friends •No need PIN or user number •Available for all platforms •Not diversified •Competitive market •Only works with a data plan or wi - fi Opportunities •Advanced technology •Increased demand for smart phones •New acquisitions •New products & services SW OT Threats •Competition •Product substitution •Similar applications and free

 An invention by ‘two guys with an experience of 20 years at Yahoo! Inc.’, American Brian Acton & Ukrainian Jan Koum as per the official website in 2009. A dream come true of talking to a friend sitting oceans apart through radio-waves.

Hits 400 million active users& lashes out viciously at rivals.  430 million monthly active users, over 35 million in India.  Achieved a new record of 27 billion messages in a day.  Obliterates its own record, processes 54 billion messages on New Year’s Eve.  Not diversified  Weak distribution network  To access the account can only be paid by credit card only  Only works with a data plan or wifi  Competition  Product substitution  Similar applications and free 

 Its free only for 1 year, just to make people get “used to it” and “become addicted” so that once the trial expires, people pay $0.99. Ways to create wealth 1. Advertising  2. Subscribers  3. Selling Data  4. Royalties  5. Freemium  6. Affiliation

 Add video calling feature  Changing GUI and all its graphics.

 Messaging used to cost rs. 5 earlier.  Then way2sms came in with free sms.  And then whatsapp came up with innovation like: No login or logout.  All most free.  Supports almost all platforms like windows, andriod, black berry, apple.  Large number of emoticons.  Automatic connection through contacts.

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