Published on March 7, 2014
What Western Gamers Want Luke Stapley – Cross Platform Please view my notes for more information
Mobile Game Development Introduction Are mobile games any different than other games? Who is making money? Pitfalls of game design. How are these games making big money? What are the qualities a good mobile game has? The right reasons that help you make money. Page 2
Mobile games vs. Other gaming Most follow the Casual game approach to game development: – Quick to learn – Hard to master – Short play times Only Tiny Piece, parent company to “6677g” and George CL , are in the top ten of worldwide game developers for mobile. Check out my other presentation for in-depth look at differences on Mobile vs. other markets Page 3
Top Ten Games for iOS in USA Multiplayer Tycoon Strategy Puzzle (Match 3) Farm Tycoon Casino Card Collecting Page 4
Top Ten Games for Android in USA Multiplayer Tycoon Strategy Puzzle (Match 3) Farm Tycoon Casino Card Collecting Page 5
Top Ten Games for iOS/Android in China Multiplayer Tycoon Strategy MMORPG Running Card Collecting Page 6
What should I do? Follow the competition. Page 7
Clash of Clans Clones Page 8
Speaking of clones…. IP Fraud “Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce. IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.” + Rewards Creativity + Protection through the law + Makes your game not look like a cheap rip-off and is taken seriously. Don’t use other characters from other popular games into your game!! Page 9
What should I do? Follow the competition. Create a game with high resolution graphics, sound, and everything. Page 10
Case Study Flappy Bird Dong Nyuen/ .Gears Released May 2013/Jan 2014 Advertisement revenue Page 11
Screenshots Page 12
Why it works Dean Takahashi of Curiosity, of the mysterious app that appeared at the top of the charts. Endearment: The little 8-bit duck is pretty darn cute. Nostalgia, from the Mario theme and the coin chime. Everyone has a warm fuzzy feeling when they are reminded of playing Mario. Vindictiveness: Hey they just ripped off the Mario theme! Bogus. Confusion: WTF. I got Game Over in 5 seconds? Panic: OMG, you’re about to get your new best score… don’t blow it…!!” Rage: Insert your choice profanity here. Frustration: “Ugh I suck at this game!” Denial: “This game is impossible,” or “It’s TOO hard. They need to make it easier,” or “This game sucks.” Page 13
What should I do? Follow the competition. Create a game with high resolution graphics, sound, and everything. Using Free to play with pricy transactions. Page 14
Micro-transactions Asia had it right. Don’t listen to America! West confuses micro-transactions with downloadable content or as a way to make easy money. Keep your transactions cheap and addictive! – Clothing/ Appearance – More chances to play today – Fun add-ons that give slight advantages* *Be very careful in using these in the west! Page 15
West vs. East Case Study Dungeon Keeper EA Games mobile Released October 2013 Free to Play Page 16
Western Micro-transactions Page 17
Western Micro-transactions Page 18
Why such a high rating? Page 19
Plants vs. Zombies 2 Page 20
Eastern Micro-transactions Good micro-transactions – Risk vs. Reward – Very small payments – Avatar dress up – Monthly pass – Proper time vs. money rewards Page 21
What should I do? Game design is paramount to great games Great revenue stream that flows with the game Know your audience Ability to get gamers access to your game Page 22
My Contact Information Luke Stapley CEO, Cross Platform QQ: 860873360 Skype: gameaddicthotline Email: Luke@xpfgames.com Website: www.xpfgames.com Page 23
Notes http://articles.timesofindia.indiatimes.com/2013-1031/gaming/43558871_1_console-game-market-gartner http://www.appannie.com http://www.wipo.int/about-ip/en/ https://www.youtube.com/watch?v=GpdoBwezFVA http://venturebeat.com/2014/02/01/9-reasons-why-flappy-bird-hasbecome-the-latest-viral-gaming-hit/ http://www.thechocolatelabapps.com/how-to-make-flappy-bird/ http://www.eurogamer.net/articles/2014-02-06-dungeon-keeper-androidsrating-system-filters-out-1-4-star-reviews Page 24
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