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What we can learn from Red Bull

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Information about What we can learn from Red Bull
Marketing

Published on December 3, 2013

Author: OlafGlaubitz

Source: slideshare.net

Description

What we can learn from Red Bull- the king of marketing . A company investing more than 1,2 Billion Euros in Marketing (1/3 of it’s turnover),
A brand which is known worldwide and has led his owner to one of the richest man on earth. Learn from this
presentation with extraordinary photos of the Red Bull World and compact statements. The learning will help
a one man business and a group in the same way.
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What we can learn from Red Bull?

When you are prepared to focus all energy on marketing , you are able to develop markets which have never existed before

4 P‘s in Marketing PRODUCT PRICE PLACE PROMOTION

PRODUCT PRICE PLACE PROMOTION

You are able to develop a worldwide group without ever having had a new, self-owned business idea

The product-image is more important than the content

For risks and side effects please ask your doctor or pharmacist

The unswerving belief in your own product gives you wings

Also the packing is more important than the content

When marketing is the core competence almost everything can be sold

Each product needs an emotional story another brand of Red Bull

PRODUCT PRICE PLACE PROMOTION

A high product image opens up chances for high profits

PRODUCT PRICE PLACE PROMOTION

You can generate billions of turnover without ever producing and delivering on your own

Use your own staff in each market you aim to conquer

Top employees deserve top salaries

Aim to be different from all others in your entire company

PRODUCT PRICE PLACE PROMOTION

The most important investment of a company, is the investment in developing and implementing a marketing concept

The most important virtue of a company is it‘s brand

A great marketing-claim is able to give wings to any company

„why to be worked up right away“ in advertising you can successfully adapt successful concepts

Who invests the most in marketing will be way out in front : Red Bull 33% of it‘s turnover

You can outsource anything except marketing, here you have to keep things firmly in hand

Sports suits perfectly for emtionalizing a brand

broad sports = broad target groups Das Thema Sport eignet sich ideal für die Emotionlisierung einer Marke

consumer mainly want to witness

they want to have fun

in marketing attention comes frist

noisy motors in marketing are like big drums

originality grands free of charge public relations

sponsoring produces brand ambassadors brand ambassadors give wings to the sponsor

people love contests and awards because they satisfy their thirst for recognition

The communication-quality improves when you produce and deliver the content on your own

The communication-quality further improves when you control the medium

How to fly on tv worldwide

You should take care of the young customer generation at the earliest time

It‘s all about passion

Mr. Red Bull

further impressionen

only flying is better Red Bull X-Fighters

Red Bull Joyride

Red Bull Motorcycle Show

Aerobatic Helicopter

gives wings to the co-driver

Wanted

I‘am looking for: customers, partners, agencies who woud like to learn from Red Bull togehter with me and who would like to implement the learnings via marketing-projects:

let‘s give wings

Kontakt: Olaf Glaubitz glaubitz@marketing-advisors.de www.businessmodelwebsites.com

Photo-index, found at Flickr.com under CC-Licence (except photo on slide 23) 1. 2. 5. 6. 7. 8. 9. 10. 11. 13. 15. 16. 17. 18. 20. 21. 22. 23. 24. Red Bull Soapbox - Praça do Papa von Fernando Henrique C. de Red Bull von MarcoZdobro A Week in Tokyo 87 von Danny Choo Red Bull von camknows Gene Soucy & Teresa Stokes von Jeff Stvan Red Bull District Ride von Jonas Weiß Red Bull Can von Vicki Elch Blut (Elk Blood) von Sam Beckwith Carpe Diem Kombucha Cranberry von Shutter Ferret Red Bull Trolley Race von Chris Hacking Red Bull Cars von Salihan Laugesen Red Bull Vertigo 2006 - Photo von Thomas Dätwyler Red Bull Racing von S E Tatoo von Rique Fróes Red Bull Lake Elsinore Nationals von Eric Neitzel Red Bull Hangar von Adam Red bull Aerobatic Performance von Ashwin Kumar HB Männchen Blechschild von WSV2008 found at Ebay.de Red Bull Racing von S E

Quellenverzeichnis der Fotografien, gefunden auf Flickr.com unter CC-Lizenz 25. megaphone madness von Jacob Ehnmark 26. Red Bull Road Rage 2009 von iragazzidiredbull 27. Red Bull Arena - season ticket view von Ryan Howley 28. Red Bull Joyride von Patrick Hui 29. Red Bull Soapbox - Praça do Papa von Fernando Henrique C. De 30. Red Bull DJ Truck von Matt Rasmussen 31. Red Bull Drift Car von Ian Munnings 32. Red Bull Flugtag Bogota 2008 von Patton 33. Red Bull Hangar von Adam 34. Red Bull Hangar von Adam 35. Red Bull Flugtag Bogota 2008 von Patton 36. The Red Bulletin von Darin McClure 37. Red Bull Air Race, Budapest, Hungary von Giorgio Tomassetti 38. Red Bull Mini Drome 2012 Toronto Practice Night von Brian Carson 39. Hangar 7 von Florian Eder 40. Me-and-Dietrich Mateschitz von Kevin Muncie 42. Red Bull X-Fighters Madrid 2010 von iragazzidiredbull 43. Red Bull Joyride von Patrick Hui 44. Red Bull Motorcycle Show von Frank Kehren

Quellenverzeichnis der Fotografien, gefunden auf Flickr.com unter CC-Lizenz 45. Red Bull BO-105 CBS Aerobatic Helicopter von John Russell 46. Red Bull Motorcycle w Side CarRough Ryders_5324 von Woody 48. Help wanted sign von Andreas Klinke Johannsen

Impress: Olaf Glaubitz Zu den Diebsekuhlen 5 21224 Rosengarten Germany Tel. +49 4108 415833 glaubitz@marketing-advisors.de www.businessmodelwebsites.com

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