What To Test When You Don't Know What To Test

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Information about What To Test When You Don't Know What To Test
Marketing

Published on February 18, 2014

Author: UnbounceMeetups

Source: slideshare.net

Description

Braden Hoeppner at the Vancouver Unbounce Meetup

Wednesday, February 5th

What to Test When You Don't Know What to Test Braden Hoeppner VP, Web Sales ClearlyContacts.ca ! @braden 604-760-6224

It’s Friday @ 2:40 pm. The weekend is about to work for you

Go Big or Go Home ➔ 1. Hide everything ➔ 2. Add a big image ➔ 3. Make a button HUGE

Headlines ! ! ➔ Make a statement ◆ (Try before you buy) ➔ Ask a question ◆ (Do you want to try your glasses before you buy them? No problem) ➔ Write it 25 times.

The Last Mile • Change the last action you want someone to take! • Bigger Button • New Calls to Action • New Placements

You could do this: You also could do this: Ask Yourself: What can I improve? How might I improve it (Hypothesis)? JUST DO IT! Ask: What Happened? ****

This Friday, February 7th ➔ So: What are you going to test?

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