Published on February 20, 2014
The Content Marketing Recipe What The Heck Is Content Marketing? MC www.marliescohen.com
Content Marketing Content Marketing is the opposite of advertising Content Marketing is about engaging consumers with the stuff they really want -Keith Blanchard MC www.marliescohen.com
Content Marketing Wikipedia Definition Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. MC www.marliescohen.com
Content Marketing Wikipedia Definition Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information” MC www.marliescohen.com
Content Marketing Customer benefits are highlighted What you can do for them? How your service or product can help them achieve their goals and make them more successful MC www.marliescohen.com
Content Marketing Word-of-mouth exposure Improved SEO ranking Your business is easily found MC www.marliescohen.com
Content Marketing Pre-qualify customers Based on information you have given them Prospect is ready to buy MC www.marliescohen.com
Content Marketing Content Marketing is NEVER about you Your customers don’t care about you, your products, your services They care about themselves, their wants and their needs MC www.marliescohen.com
Content Marketing Your business goal is for people to get to know, like, and trust your brand MC www.marliescohen.com
Content Marketing View the post on the website: http://marliescohen.com/content-marketing/ MC www.marliescohen.com
Content Marketing For more information contact Marlies Cohen Social Media Maven & Success Coach For Small Businesses In Thrifty Ways www.marliescohen.com MC www.marliescohen.com
Content Marketing Created by grafika.mcuniverse.com MC www.marliescohen.com
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