Published on September 22, 2012
(And why should I care?)
where lean ﬁts in!
“Life’s too short to build somethingnobody wants”!Ash Maurya, Running Lean!
“Build remark-able products”! Seth Godin!
•! Innovation requires a new approach!•! Reduce unnecessary waste!•! Maximise efforts for:! •! Learning! •! Speed! •! Focus!•! Doing not documenting!
“I don’t care how smart you are. "Every design solution you put out there isa hypothesis.”!Jeff Gothelf, Proof NYC!
3 stages of a startup!
1! 2! 3!Problem/solution ﬁt !
1! 2! 3!Problem/ Product/solution ﬁt ! market ﬁt !
1! 2!Problem/ Product/solution ﬁt ! market ﬁt !Focus: Validated learning!
1! 2! 3!Problem/ Product/solution ﬁt ! market ﬁt !Focus: Validated learning!Experiments: Pivots!
1! 2! 3!Problem/ Product/ Scale!solution ﬁt ! market ﬁt !Focus: Validated learning!Experiments: Pivots!
1! 2! 3!Problem/ Product/ Scale!solution ﬁt ! market ﬁt !Focus: Validated learning! Focus: Growth!Experiments: Pivots!
1! 2! 3!Problem/ Product/ Scale!solution ﬁt ! market ﬁt !Focus: Validated learning! Focus: Growth!Experiments: Pivots! Experiments: " Optimisations!
1! problem-!solution ﬁt!
“Customers don’t care about your solution.They care about their problems.”!Dave McClure, 500 Startups!
•!Find a problem or social need worth solving!•!Deﬁne your early adopters!•!Engage customers throughout!•!Continually test through iterations!
•! Have a clear vision !•! Be ﬂexible about how you get there!•! Craft a killer value proposition!•! Focus, focus, focus!!
"Almost every clientI’ve ever worked forwho is seekinggreater market sharehas had no clearvalue proposition.”!Leisa Reichelt!
Startup prioritizer!What’s most important for your startup? Context is key.!There’s a ﬁnite amount of resource available!
Have I built something people want?!•! “Fake it, before you bake it”!•! Test & learn:! –! Create a prototype! –! Landing pages! –! Pricing/monetisation!•! Start with the core features (MVP)!•! Experiment, the web is your lab!•! What will you measure?!
“You don’t need code to test a softwareproduct”!Ash Maurya!
You’ve launched, now what?!•! Don’t be a feature pusher!•! 80% optimising, 20% new features!•! Keep iterating!•! Time to get investment/advisors/ mentors!•! Ongoing resources & costs!•! Customer service/experience!
“It’s not iterative if you only do it once.”!Stuart Eccles, Made by Many!
What is the one metric that matters?!
“Vanity metrics make you feel good butdon’t offer clear guidance on what to do.”!Eric Ries, The Lean Startup!
1.! Learn often, fail fast and get out of the building!!2.!Fake it before you make it.!3.!Start small then scale up.!4.!Keep iterating.!5.!Don’t lose sight of the vision. !6.!MVP: minimum awesome not awful. !7.! The web is your lab, keep testing and measuring.!
THANKS Laurence McCahill!Co-founder, Spook Studio! spookstudio.com!
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