What The Eye Can't See

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Information about What The Eye Can't See

Published on July 4, 2009

Author: Titine

Source: slideshare.net


A version of the talk I originally gave to the Auckland Web Meetup - where I show a couple of strange perceptual phenomena that may explain the lack of usability in some websites.

Users are dumb

and incredibly busy what we don’t see

Inattentional blindness

change blindness

spot the error message

before after or next to

what we do see http://flickr.com/photos/naoh

Pre-attentive processing

Colour is pre-attentive

Shape is pre-attentive

Where’s the red circle now?

Preattentive Processing

www.lisarienermann.com the whole is more than the sum of its parts

Which way to the toilets? Thisisbroken.com

gestalt principles

. From moonbird's Flickr stream

page elements create lines & shapes

http://flickr.com/photos/morgantepsic so common it becomes invisible


what the user sees

to sum up…

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