What the Beatles could learn from using SEO and Social Media together?

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Information about What the Beatles could learn from using SEO and Social Media together?
Marketing

Published on March 6, 2014

Author: ColibriTeam

Source: slideshare.net

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What the Beatles could learn from using SEO and Social Media together? Article written by Karol Pokojowczyk from https://colibri.io

What the Beatles Could Learn from using SEO and Social Media together? Karol Pokojowczyk from Colibri.io

It’s obvious that using Social Media is a great way to grow a business and attract new customers.

Also consistent SEO strategy ensures long-term advantages in terms of traffic, leads and conversions.

Combining these two together and benefiting from the synergy between them is what can really boost your business.

Help! I need somebody, not just anybody! = ROI

According to the “Search Marketing Benchmark Report” released by MarketingSherpa,

the numbers confirm that there is indeed a great synergy between Search and Social Media.

The survey showed that search marketers who integrate Social Media achieve a 59% better rate of conversion.

According to the source it is simply because:

Rankings are driven by relevance

Relevance improves credibility

Credibility increases conversions

Need more proof?

Lets check the Social Media Marketing Industry Report!

Another finding on this subject comes from 2013 “Social Media Marketing Industry Report” released recently by Social Media Examiner

According to the survey, the main benefits that marketers receive from Social Media presence are as follows:

89% claimed that Social Media generated more business exposure.

69% said they use Social Media for research and collecting information about the market.

64% noticed an increase in lead generation.

62% reported a rise in search engine rankings after using Social Media for at least two years.

62% of small businesses declared a reduction in marketing expenses thanks to Social Media.

But how exactly does that work?

A strong Social Media presence can significantly influence your traffic and conversions.

A strong Social Media presence can significantly influence your traffic and conversions.

That’s because:

 Social Media are a valid source of natural and relevant links to your website

 Anything “viral” seems to be more significant for search engine spiders

 Social Media allow you to leverage your inbound marketing activities

 Social Media allow content to be indexed faster – for instance, Tweeting cuts indexing time by a half

Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.

This article was originally published on GrowthHacker.am. Find out more: What the Beatles Could Learn from using SEO and Social Media together?

Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO

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