What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

50 %
50 %
Information about What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
Business & Mgmt

Published on March 8, 2014

Author: visioncritical

Source: slideshare.net

Description

Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insight into your customers' purchases, your fans' offline interests, or your users' reasons for liking what they like?

Find a new way of tackling these questions in a session that shares a new approach to social media insight, and see how some of the web's leading thinkers are answering their research questions by combining social media analytics with survey data. Find out how this brings new insight to a 90,000-person study of the collaborative economy; how it enhances what we know about online fundraising; and what it tells Discovery about how social media users watch TV. Whether you're looking for fresh insight on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest data and research methods.

This panel was presented at SXSW Interactive on March 7, 2014. The panel included:
- Alexandra Samuel, Vision Critical • @awsamuel
- Jeremiah Owyang, Crowd Companies • @jowyang
- Colby Flint, Discovery Communications • @discoverycomm
- Beth Kanter • @kanter

Some data from this presentation were taken from our latest report, Sharing is New Buying: How to Win in the Collaborative Economy: http://bit.ly/SharingNewBuyingSH

@ V I S I O N C R I T I C A L WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L #SMDATA

@ V I S I O N C R I T I C A L #SMDATA

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA

The Collaborative Economy: Insights from Social Media Jeremiah Owyang! @jowyang!

@JOWYANG

@JOWYANG

@JOWYANG

@ V I S I O N C R I T I C A L@JOWYANG

@JOWYANG

@JOWYANG

@ V I S I O N C R I T I C A L WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L

@ V I S I O N C R I T I C A L WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA

Charity  Dona,ons  and   Ac,ve  Social  Media  Users       Topline  Insights  from  Vision  Cri,cal  Research   SXSW  –  March,  2014       Beth  Kanter,  Author,  Trainer,  and  Blogger  

What  if  your  data  set  combined  survey   data  about  dona,on  habits  with  actual   social  media  usage?    

                    Does  more  social   media  use  equal   more  dona,ons?  

Flickr  Photo  by  tedski   Charity  Slack,vists  

Ac,onable  Takeaways  from  Research      

•  Slack  off  of  slack,vism  –  ac,ve  social  media   users  are  valuable   •  Social  channels  can  be  an  effec,ve  on-­‐ramp  for   NEW  donors,  especially  more  ac,ve  social  media   users,  but  find  ways  to  keep  connected   •  If  you  aren’t  urging  your  donors  to  post  about   your  charity  when  they  donate  or  encourage   them  to  fundraise  on  your  behalf,  you  are   missing  a  huge  opportunity.      

@ V I S I O N C R I T I C A L WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA

Add a comment

Related presentations

Related pages

Schedule | sxsw.com

What Social Media Analytics Can't Tell You. ... Social media analytics can help you understand the ... I'm covering SXSW for my Harvard Business ...
Read more

SXSW: What Social Media Analytics and Data Can’t Tell You

... panel called "What Social Media Analytics Can't Tell You ... the SXSW Interactive Festival ... SXSW: What Social Media Analytics and Data ...
Read more

Please Vote for SXSW 2014 Panel: What Social Media ...

Please Vote for SXSW 2014 Panel: What Social Media Analytics Can’t Tell You. Conferences. What Social Media Analytics Can’t Tell You.
Read more

Why Social Media Analytics Can't Tell You About Your ...

Since the most enthusiastic users of social ... Media & Entertainment 12/12/2014 @ 6:59AM 3,998 views Why Social Media Analytics Can't Tell You ...
Read more

ENGAGE · LISTEN · RESPOND - Enterprise Survey Software ...

Text Analytics; Interactive Research; ... Social Media; Panel Management ... Your customers are trying to tell you something. ENGAGE · LISTEN · RESPOND
Read more

Interactive News | SXSW 2013

Interactive and recent news from South by Southwest. Talks, awards, gaming, startup village, comedy, music, film, trade shows and parties. Learn more about ...
Read more

Twitter Analytics

Analytics. Measure and boost your impact on Twitter. Sign in with Twitter ... Twitter Cards help you richly represent your content on Twitter.
Read more

SXSW - South by Southwest 2016 Music, Film and Interactive ...

SXSW Interactive News. ... South By Southwest Music News. Music Film Interactive SXSW Eco PanelPicker. ... Social Media. Connect with us.
Read more

Google Analytics - Mobile, Premium and Free Website ...

Introducing the Google Analytics 360 Suite, ... Head to Analytics Academy, where you can get free lessons from experts and test your knowledge.
Read more