Published on January 30, 2014
Simon Inger Consulting What Scholarly Societies Want from their Publishers – a Changing Landscape
My brands Simon Inger Consulting Ltd – publisherfacing brand, often get asked to undertake strategic business reviews for journals including assessment of publishing partner options Renew Consulting for Societies – aimed at societies who have already outsourced and who need education or help in renegotiation, tenders, etc. 13 January, 2014 www.sic.ox14.com 2
Journal Brand Image Author Experience Funding Agencies Government Policy Review Process Full OA Journals Author Marketing Bucket OA Journal Scope and Coverage Submissions Subscriptions Finances Page Charges Platform Costs Composition Costs Impact Factor Mission Copyediting Costs Regional Journals Competitor Titles Publications Partnerships 13 January, 2014 www.sic.ox14.com 3
Societies with Partner Publishers Education Requirements Filtering Prioritisation – key objective RFP Objective Assessment versus Priorities Negotiation and Contract 13 January, 2014 www.sic.ox14.com 4
What societies want to know about Big deals and lock-in Reach, usage, impact factor Open Access Delivery Platform and Technology Financial Basis of Deals Backfile digitisation and ownership New title launches – freedom / ownership Editorial control 13 January, 2014 www.sic.ox14.com 5
What self-published societies ask about How to get to widest markets (compete with big deals) Impact factor Open Access Delivery Platform and Technology Editorial trade-off (speed vs quality) 13 January, 2014 www.sic.ox14.com 6
Big deals and lock-in Usage of <TITLE> by access type (all libraries) Big deal Subscription to at least one title plus big deal Subscribed 13 January, 2014 7
Reach, usage, impact factor Impact factor related to readership Readership related to big deals Big deals = lock-in Therefore a necessary trade-off 13 January, 2014 www.sic.ox14.com 8
Open Access OA = Author Market Author Market = Community Community = Society 13 January, 2014 www.sic.ox14.com 9
OA as a Service Industry If OA is the future, we have moved essentially from a product-based business model, to a service model. – Scalability and profitability – Cost control – Price point (for APCs) 13 January, 2014 www.sic.ox14.com 10
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Implications of Service Model Author is King Author experience – Ease of submission – Review fairness and speed – Value-added editorial process Author relationships and marketing Delivery platform features – “Article of the Future” Cascading 13 January, 2014 www.sic.ox14.com 13
Data Who owns the author data? – Publisher or Society? – Society is free to change publisher, but what about its author relationship data (perhaps in a CRM) Which department? – Even within a society, can be conflicts of data ownership over author data held by publisher and member data held by society 13 January, 2014 www.sic.ox14.com 14
OA may be complicated Many societies who self-publish looking for help on OA from commercial partners AND Many societies who have a commercial partner want to do OA themselves 13 January, 2014 www.sic.ox14.com 15
Delivery Platform Platform questions often manifest themselves as a concern over visibility of content – Libraries, and discoverability and reach Individuals, power users and features Editorial Board, features and look “Article of the Future” – a clear space between Gold OA and Green OA articles? 13 January, 2014 www.sic.ox14.com 16
Article of the Future 13 January, 2014 www.sic.ox14.com 17
Editorial Software Everyone wants access to the best solution Concerns over reviewer discovery Concerns over open access, especially cascading 13 January, 2014 www.sic.ox14.com 18
New Title Launches New OA titles – Publisher owned and society supported – Society owned but with commercial partner – Joint venture – Self publish even if partnered with major publisher for subscription journals – Cascade and transfer 13 January, 2014 www.sic.ox14.com 19
Money Revenue share not profit share Societies usually want to protect revenues to support society work – But some recognition that publishing mission best served by being flexible on revenue, especially in short term. 13 January, 2014 www.sic.ox14.com 20
Conclusions Gold OA is having a radical effect on how societies think and their relationships with partners. Societies are increasingly understanding how they could be central to an authorcentric service-based publishing model. 13 January, 2014 www.sic.ox14.com 21
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