What's Working At Work: The Edison Research At-Work Listening Study

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Information about What's Working At Work: The Edison Research At-Work Listening Study
Entertainment

Published on September 20, 2013

Author: webby2001

Source: slideshare.net

Description

Edison conducted an online survey of 1043 adults, ages 18 and older, who are employed either full or part time. Respondents were asked a variety of questions about their workplace listening habits, including types of radio consumed, devices used for listening, commercials and more. The study was sponsored by Radionomy.

Sponsored by:

Myths Busted in 1997 • At-work ≠ mid-day • At-work ≠ in-office • At-work is not just for women • The workday is NOT 9-5

Office Space in 1997

Options for Listening At-Work

The Modern World of Work

Labor Force Profile Age 16+: 20 40 60 80 100 1950 1960 1970 1980 1990 2000 2010 Total Men Women percent Source: U.S. Bureau of Labor Statistics

Survey Methodology: 1043 online interviews (English only) Adults ages 18 and older Interviews conducted in August 2013 All respondents are employed either full-time or part-time Data tracked, where possible, with respondents from the 1997 Edison and Arbitron At-Work Listening Study

Employed full-time vs. part-time: Employed full-time 81% Employed part-time 19%

Do you have more than one job? Yes 11% No 89%

17 13 22 3 19 16 22 18 46 48 44 57 18 23 12 22 Total Men Women Employed full-time Less than 30 hours 30-39 hours 40-44 hours 45 hours or more Hours worked in a typical week:

Age/sex of those employed full-time or part-time: Age 18-24 11% Age 25-34 24% Age 35-44 23% Age 45-54 23% Age 55-64 15% Age 65 and older 4% Men 54% Women 46%

Is your work done mostly…? Inside your home 9% Outside your home 91%

Is your primary work environment an office? Yes 66% No 34% Yes 61% No 39% Total Base: Work mostly indoors

Not including commuting to and from your job, does your job require you to regularly spend time in a car or truck? Work is mostly in car/truck 3% Not mostly car/truck but spend time regularly in car 16% Work is not regularly in car 81%

What time do you start your workday on a typical day? 6 10 19 31 13 6 15Total Before 6am 6am-6:59am 7am-7:59am 8am-8:59am 9am-9:59am 10am-10:59am 11am or later

What time do you end your workday on a typical day? 19 12 22 26 10 11Total Before 3pm 3pm-3:59pm 4pm-4:59pm 5pm-5:59pm 6pm-6:59pm 7pm or later

At-work media usage

Think about the casual conversations you have with your co-workers. In a typical week, do you ever talk about something you…? 78 72 60 59 0 20 40 60 80 100 Saw on TV Saw online Heard on the radio Read about in the newspaper % saying yes

Think about the casual conversations you have with your co-workers. In a typical week, do you ever talk about something you…? 63 19 60 63 78 72 60 59 0 20 40 60 80 100 Saw on TV Saw online Heard on the radio Read about in the newspaper 1997 2013 % saying yes

While working, do you ever… 73 49 30 20 0 20 40 60 80 100 Use the Internet Listen to the radio Read newspapers Watch television % saying yes

While working, do you ever… 16 65 39 11 73 49 30 20 0 20 40 60 80 100 Use the Internet Listen to the radio Read newspapers Watch television 1997 2013 % saying yes

Do you own a smartphone such as an iPhone or Android? 73 89 72 50 0 20 40 60 80 100 Total Age 18-34 Age 35-54 Age 55+ % saying yes

How much of your typical workday is spent using a desktop or laptop computer? Most of your workday 49% Part of your workday 32% None of your workday 19%

How much of your typical workday is spent using a desktop or laptop computer? 49 79 10 29 38 14 32 20 40 57 40 49 19 1 50 14 22 37 Total Work in office building Work in retail store/restaurant Work in school/university Work in hospital/health care facility Most of your workday Part of your workday None of your workday Work in factory/manufacturing/ construction site

Are there any rules where you work about whether or not you can listen to music? 28 19 49 42 36 37 0 20 40 60 80 Total Work in office building Work in retail store/restaurant Work in school/university Work in hospital/health care facility % saying yes Work in factory/manufacturing/ construction site

% listening to any type of audio while working: 71 74 69 86 0 20 40 60 80 100 Total Most of workday in front of computer Work mostly indoors Work mostly outdoors

% listening to any type of audio while working: 71 73 73 55 53 77 0 20 40 60 80 100 Total Work in office building Work in retail store/restaurant Work in school/university Work in hospital/health care facility Work in factory/manufacturing/ construction site

While working, do you currently ever listen to audio from…? 38 29 28 23 23 16 11 4 0 20 40 60 Traditional AM/FM radio Digital audio files Internet-only radio Streamed AM/FM radio CDs Piped-in music SiriusXM satellite radio Another source % saying yes

While working, do you currently ever listen to audio from traditional AM/FM radio? 38 37 36 60 0 20 40 60 80 Total Most of workday in front of computer Work mostly indoors Work mostly outdoors % saying yes

% listening to any AM/FM radio while working: Listen to any AM/FM radio while working 47% Do not listen to any AM/FM radio while working 53% Traditional but not Streamed 51% Streamed but not traditional 19% Traditional and Streamed 30%

How do you listen?

While working, do you currently ever listen to AM/FM radio on a…? 53 41 35 23 22 14 4 0 20 40 60 80 % saying yes Desktop/laptop computer Smartphone Tablet iPod or other MP3 player Stereo, desk radio or clock radio An area-wide system where there are speakers throughout the workplace Some other device Base: Listen to AM/FM radio (traditional or streamed) while working

Among those who do not listen to AM/FM radio (“over-the- air” or online) while working, reasons for not doing so: 36 31 24 22 0 20 40 60 There is a workplace policy against listening to AM/FM radio Listening to AM/FM radio doesn’t fit with the work you do You prefer listening to your own digital audio while working, such as on your iPod or MP3 player There are too many commercials on AM/FM radio % saying reason applies to them

Through which of the following do you listen most often to AM/FM radio while working? 74 62 78 93 26 38 22 7 Total Age 18-34 Age 35-54 Age 55+ Speakers Headphones/Earbuds Base: Listen to AM/FM radio while working

When you listen to AM/FM radio at work, how many people, including yourself, are listening to the same radio that you are? One (Just You) 59% Two 10% Three 7% Four 4% Five 8% Six or more 12% Base: Listen to AM/FM radio while working

Who decides what local AM/FM radio to listen to while working? You decide 74% Someone else decides 11% A group rotates/decides 15% Base: Listen to AM/FM radio while working

Do you feel listening to AM/FM radio while working makes you...? 56 60 57 38 41 38 41 53 3 2 2 9 Total Age 18-34 Age 35-54 Age 55+ More productive No effect on productivity Less productive Base: Listen to AM/FM radio while working

What Audio Does For Workers

Reasons for listening to AM/FM radio while working: 82 62 55 54 0 20 40 60 80 100 For news and information To hear your favorite songs Page 1 To discover new songs To know that you will be informed if major news breaks Base: Listen to AM/FM radio while working

Reasons for listening to AM/FM radio while working: 47 46 45 44 0 20 40 60 80 100 Page 2 Base: Listen to AM/FM radio while working To find out about things going on in your community To discover what the popular songs are For talk radio/sports talk radio hosts For personalities and DJs along with the music on AM/FM radio

Strengths of AM/FM

Internet Radio

While working, do you currently ever listen to Internet-only radio on a…? 72 52 32 28 22 0 20 40 60 80 Desktop/laptop computer Smartphone Tablet iPod or other MP3 player Area-wide system where there are speakers throughout the workplace % saying yes Base: Listen to Internet-only radio while working

Do you listen most often to Internet-only radio while working through…? 54 53 56 46 47 44 Total Age 18-34 Age 35-54 Speakers Headphones/Earbuds Base: Listen to Internet-only radio while working

When you listen to Internet-only radio at work, how many people, including yourself, are listening along with you? One (Just You) 69% Two 5% Three 8% Four 6% Five 6% Six or more 6% Base: Listen to Internet-only radio while working

Is the time that you spend listening to Internet-only radio while working…? 50 50 53 28 34 21 22 16 26 Total Age 18-34 Age 35-54 Mostly replacing time spent with AM/FM radio Mostly replacing time spent with CDs/MP3 collection Neither; it's new time Base: Listen to Internet-only radio while working

Reasons for listening to Internet-only radio while working: 86 72 71 67 65 60 0 20 40 60 80 100 To discover new songs To hear your favorite songs To have the ability to skip songs To create “radio stations” based on your favorite songs or artists To hear a type of music that is not on AM/FM radio To hear music without personalities or DJs Base: Listen to Internet-only radio while working

Compared to AM/FM radio, does the Internet-only radio you listen to while working play…? A lot less commercials 46% A little less commercials 20% About the same amount of commercials 26% A little more commercials 5% A lot more commercials 3% Base: Listen to Internet-only radio while working

Thought starters: • Serious discussion is needed of spotloads • Your brand IS “Live and Local” – • Companionship and Information • What happens in the office now is coming to the car soon • Are you even trying anymore?

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