What's Next In Marketing And Advertising (2009)

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Information about What's Next In Marketing And Advertising (2009)
Business & Mgmt

Published on July 31, 2009

Author: paulisakson

Source: slideshare.net

Description

An updated look at What's Next In Marketing and Advertising based on the presentation by the same title that I gave last year. Initially presented at Marketing 2.0 : unfiltered, by Espresso (Agency) in Boston. Would love to come present it to others, just let me know.

? WHATʼS NEXT IN MARKETING AND ADVERTISING 2009 ©2009 Paul Isakson

An Updated Look At The Future Of Marketing And Advertising by Paul Isakson Head of Strategy space150 paulisakson.com ©2009 Paul Isakson

What we’ll cover: Where we are today The future of marketing is... Getting there ©2009 Paul Isakson

Where we are today ©2009 Paul Isakson

"Your clients are in THINGS (STILL) trouble. They are looking to you to save them. The ad inventory that has AREN’T WORKING been sold for the last 50 years no longer works, LIKE THEY and marketers have started to figure that out." USED TOJohn Stratton CMO Verizon Wireless ©2009 Paul Isakson

"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out." John Stratton CMO Verizon Wireless ©2009 Paul Isakson

Investors and marketers are irrationally overvaluing brands ©2009 Paul Isakson

©2009 Paul Isakson WARC // http://www.warc.com/News/TopNews.asp?ID=25440

gaping void // hugh macleod

©2009 Paul Isakson brandtags.net

cheap piss ©2009 Paul Isakson brandtags.net

gross crap ©2009 Paul Isakson brandtags.net

watery redneck yuck ©2009 Paul Isakson brandtags.net

swill funny white trash shit ©2009 Paul Isakson brandtags.net

©2009 Paul Isakson Flickr // Jill Greenseth

©2009 Paul Isakson Flickr // Illetirres

PEOPLE’S BEHAVIORS ARE CHANGING ©2009 Paul Isakson Flickr // jurvetson

THE WAY PEOPLE SHOP HAS EVOLVED ©2009 Paul Isakson Flickr // prettywar-stl

“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...” Clay Shirky Author, Consultant, Professor at NYU Us Now (Film) ©2009 Paul Isakson Flickr // Rain Rabbit

“A revolution doesn't A REVOLUTION happen when a society adopts new tools. It happens when society IS IN PROCESS adopts new behaviours...” Clay Shirky Author, Consultant, Professor at NYU Us Now (Film) ©2009 Paul Isakson

IT’S TIME FOR MARKETERS TO ADOPT NEW BEHAVIORS ©2009 Paul Isakson Flickr // Andrew Huff

THE FUTURE OF MARKETING IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE ©2009 Paul Isakson Flickr // Arnisto.com

THE FUTURE OF MARKETING IS ABOUT DOING THINGS WITH AND FOR PEOPLE ©2009 Paul Isakson

What does that mean? ©2009 Paul Isakson

©2009 Paul Isakson Flickr // mädchenkrawall

©2009 Paul Isakson J/K

THE FUTURE OF MARKETING IS COLLABORATIVE ©2009 Paul Isakson

©2009 Paul Isakson Nike Chalkbot

THE FUTURE OF MARKETING IS GENEROUS ©2009 Paul Isakson

©2009 Paul Isakson Toms Shoes

THE FUTURE OF MARKETING IS EXPERIMENTAL ©2009 Paul Isakson

Best Buy / Twelpforce ©2009 Paul Isakson

THE FUTURE OF MARKETING IS HELPFUL ©2009 Paul Isakson

IBM Seer ©2009 Paul Isakson

THE FUTURE OF MARKETING IS PLAYFUL ©2009 Paul Isakson

T-Mobile (U.K.) ©2009 Paul Isakson

THE FUTURE OF MARKETING IS PERSONAL ©2009 Paul Isakson

©2009 Paul Isakson BK.com

THE FUTURE OF MARKETING IS HONEST ©2009 Paul Isakson

©2009 Paul Isakson http://www.guardian.co.uk/technology/blog/2009/jul/24/amazon-drm

THE FUTURE OF MARKETING IS PARTICIPATORY ©2009 Paul Isakson

©2009 Paul Isakson Mad Men on Twitter

How can we get there? ©2009 Paul Isakson

THE PRODUCT IS THE MARKETING ©2009 Paul Isakson

MAKE BETTER PRODUCTS ©2009 Paul Isakson

COMMIT TO SOMETHING BIGGER THAN YOURSELF ©2009 Paul Isakson Flickr // milena mihaylova

IF YOU THINK THE WORLD IS AN AUDIENCE EHT KNIHT .ETISOPPO ©2009 Paul Isakson Paul Isakson - paulisakson.com

©2009 Paul Isakson Flickr // striatic

Listen for rich insights related to your brand about what people really want and need. ©2009 Paul Isakson Flickr // EssG

LISTEN FOR WAYS TO MAKE YOUR _______ BETTER. ©2009 Paul Isakson Flickr // Patricil

©2009 Paul Isakson Flickr // paulisakson

THE BEST WAY TO GET PEOPLE TO DO STUFF WITH YOU, IS TO FIRST JOIN THEM IN WHAT THEY ARE ALREADY DOING. ©2009 Paul Isakson

DO THINGS WORTH TALKING ABOUT. ©2009 Paul Isakson Flickr // moriza

"Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled." Allan Jenkins Global Communications Consultant ©2009 Paul Isakson More Info: http://allanjenkins.typepad.com/my_weblog/

IT’S NOT WHAT YOU SAY THAT MATTERS, IT’S WHAT YOU DO. ©2009 Paul Isakson Paul Isakson - paulisakson.com

©2009 Paul Isakson ?s

Thank You ©2009 Paul Isakson

To keep the conversation going... ©2009 Paul Isakson

Paul Isakson Head of Strategy space150 blog / paulisakson.com twitter / @paulisakson email / paul.isakson@gmail.com ©2009 Paul Isakson

? WHATʼS NEXT IN MARKETING AND ADVERTISING 2009 ©2009 Paul Isakson

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