Published on February 28, 2014
What’s New in Sustainability Standards: Certification! Presented by: Karl Pfalzgraf, iCompli
“Wake me when this is over.” 2
Sustainability is more than . . . 3
Sustainability Environmental Impact Social Impact Economic Impact 4
Business Benefits of Sustainability 1. Reduce Costs Efficiency Waste reduction Productivity gains Risk mitigation Higher employee retention 5 2. Grow Your Business Higher revenue through innovation Enhance reputation Differentiate Your Offer Respond to Customer Requirements
The Business Case for Sustainability “Sustainability is a better way to bigger profits. Our costs are down, our sales are up, our profits have doubled.” – Ray Anderson, former CEO of Interface “Sustainability is not merely an addendum to our core operation. Sustainability can positively impact and improve our business and our growth potential.”” – Phil Knight, CEO of NIKE “Those companies that wait to be forced into action or who see it solely in terms of reputation management or CSR, will do too little too late and may not even survive” – Paul Polman, CEO of Unilever 6
What is Sustainability? Sustainability is about creating long term value LTV created by embedding sustainability into management of economic, environmental and social issues Standards improve sustainability performance 7
Sustainable Organizations Outperform 8
The Sustainability Journey CEO gets religion Converts the Board and Sr Mgmt Embeds sustainable practices in the business Sings from the mountaintop Comes back to earth Aha Moment -- The Supply Chain! 9
Sustainability in the Supply Chain Wal-mart – suppliers being evaluated according to sustainability criteria. Govts in US, UK and EU encouraging sustainable practices from its suppliers; seeking to significantly improve the sustainability of all public procurement of goods and services. 10
Event Sustainability Standards ISO 20121 Global Reporting Initiative APEX/ASTM Sustainable Meeting 11
Event Sustainability Standards APEX/ASTM Green Meeting Standards Planner and Supply Chain Performance ISO20121 Event Management System Global Reporting Initiative Sustainability Reporting 12
Comparison APEX/ASTM Checklist ISO 20121 Process GRI EOSS Framework Plan Do Act Check 13
ASTM – the LEED of the Events Industry Complements but does not compete with LEED GMIC - similar custodian role to US GBC Performance-based standard Event Industry focused Helps establish the tracking mechanisms needed for LEED (waste, energy, procurement) 14
LEED Growth Trajectory Number of LEED buildings by year, based on U.S. Green Building Council records (2012 based on a projected number) Source: USA TODAY analysis. By Brett Molina, USA TODAY 15
APEX/ASTM – 9 Standards Accommodations Audio Visual & Production Venues Transportation Communications & Marketing Materials APEX/ASTM Standards Destination s On-site Offices Food & Beverage 16 Exhibits
Four Levels of Attainment 4 3 2 1 18 Level 1 (entry level) – designed to be Cost Neutral
ASTM Criteria For Meeting Planners and Suppliers Staff management and environmental policy Communications Waste management Energy Air Quality Water Procurement Community partners 19
ASTM Criteria Examples Accommodations Standard Staff management and environmental policy • the supplier shall have a written environmental sustainability policy Communications Waste management • the supplier shall create a 12-month waste diversion baseline Energy Air Quality • the supplier shall have a minimum of 75% of guest rooms designated non-smoking Water Procurement Community partners 20
ISO 20121 Specification for a sustainable event management system Intent of 20121 is to integrate sustainability into management practices of events, sports and hospitality industries Applies to events, organizers, venues, suppliers Focus on Economic, Environmental and Social aspects First adopted in 2012 by London Olympics 21
ISO 20121 Economic - operating in a way that is financially viable for the organization, its customers and suppliers Environmental - minimizing the use of resources and reducing waste Social - considering the needs and expectations of those affected by the organization or event 22
ISO 20121: Continual Improvement Establish objectives and processes necessary to deliver results PLAN Implement corrective actions DO ACT Implement the plan and measure results CHECK Study actual results and compare to planned results 23
Stakeholders Top management Event organizer Event owner Partner and Sponsor Founder and investor Workforce Employee Staff Volunteer Supply chain Supplier Venue Emergency services Participants Attendees 24 Regulatory body Central government Local authority (e.g. state, prefecture, city) Community Local community Sector interest organization (trade/industry bodies) Relevant nongovernmental organization (e.g. environmental groups) Media
ISO Implementation Steps 1. Determine Scope 2. Identify Stakeholders 3. Determine Issues 4. Develop Plan 5. Establish Objectives 6. Monitor Performance 7. Make Improvements 25
Global Reporting Initiative (GRI) Aim – to make sustainability reporting a standard practice Provides a comparable reporting framework for environmental, social and governance information 2300+ organizations reported in 2012 using the GRI Guidelines 26
GRI – Sector Specific Sector specific guidelines for sustainability reporting Examples of these sectors are: electric utilities, financial services, food processing, mining and minerals, and the event sector GRI Event Organizers Supplement launched in January 2012 27
GRI Focuses on Materiality Significant economic, environmental and social impacts or issues that substantively influence the assessments and decisions of stakeholders 28 Can’t determine issues without engaging with stakeholders External and internal stakeholders Report should show: 1. Why an issue is important 2. How the organization is managing the issue 3. How effective is management approach
Standards ISO Management Issue identification and evaluation ASTM Performance Supply Chain Stakeholder Engagement 29 GRI Reporting Materiality
Certification Certification is a type of "conformity assessment” Certification simply means that an independent third party has assured that specified requirements have been demonstrated. 30
Why Certify? “Trust Me.” ” 31
Benefits Build Credibility Raise your Performance Create Competitive Advantage Enhance Reputation 32
iCompli Certification Approach Practical, business oriented approach to certification GMIC endorsed provider of certification services 33 Affordability Rigor Attainability
Process Adopt the standard Provide proof of compliance Satisfy the auditor Certification: 1-2 weeks following completion of data gathering 34
Deliverables Initial document review Auditor interview Quality review Certification Opinion Letter Management Letter Press release 35
Event Industry Certification Customers Venues Colorado Convention Center McCormick Place Orange County Convention Center Marina Bay Sands Sands Convention Center at the Palazzo and the Venetian 36 CVBs Visit Denver Choose Chicago Travel Portland Tourism Toronto Visit Baltimore Others Bowman Design Group (Comms & Marketing) Image Audiovisual (AV) Centerplate Denver (Food & Bev)
Before you Certify 1. Know where you stand: Gap Analysis 2. Close the Gaps 3. Get Top Management Buy-In 37
Thank you. Karl Pfalzgraf, iCompli KPfalzgraf@bpaww.com
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