Published on March 13, 2014
www.mworker.com What’s Most Important in Building Customer Relationships?
www.mworker.com What’s Most Important in Building Customer Relationships? • When you finish a project with a new customer, the sales process doesn’t have to end. It is easier and cheaper to keep relationships with former customers than to gain new clients. Steady customers are a resource, to which you can keep selling. • Researches show that loyal customers are the most apt to tell their friends about your business, creating a strong word of mouth. Word of mouth has the power to quickly build up the reputation of your name and services. So it is important for you to build long-term customer relationships.
www.mworker.com 1. You can’t build long-term relationships with all customers • Some customers just used your services once, and they don’t want to see you again. It doesn’t mean that you are doing something wrong. It may be that the customer just wants work with others.
www.mworker.com 2. Know who your customers are • It is useful to create your existing and potential customer database. Keep this information about your customers: Customer name, contact details, last contact date and some notes. If things start getting complex, consider getting CRM software. You can find something rather cheap or even free on the net.
www.mworker.com 3. Stay connected • Follow you customers on social networks. Send them newsletters, but don’t bother them too much. One good trick: on social networks, you can find information about your customers’ birthdays. They will be happy when you greet them.
www.mworker.com 4. Reward your loyal clients • Clients should be honored for their loyalty and receive some bonuses. Give them exclusive discounts or create a “reward program”.
5. Customers aren’t only a source of income • Treat your customers like they are your friends, and they will use your services for a long time.
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