Published on March 10, 2014
This week in Read of the Week a must-watch campaign from Save The Children that imagines what London would be like if plunged into a conflict similar to that in Syria Other topics include: • Getty Images making its pictures free to use • A study by social@Ogilvy revealing some unsettling facts about Facebook’s organic reach • Twitter’s and Newsbrands’ symbiotic relationship • Apple’s launch into social media UK’s digital market overview for the past month with insights on multi-screen consumer behaviours Check out the #cool section, this week’s topics include: • #GoingComando campaign raising awareness to a male cancer charity • Adidas new gaming platform • A website that allows you to GIF yourself
Read of the Week • If London was Syria: Save The Children releases brilliant campaign that imagines what London would be like if plunged into a conflict similar to that in Syria – A young girl’s life gets turned upside-down in a tragic second-a-day video Insights, News and #FoodForThought • • The world’s largest photo service, Getty Images, just made its pictures free to use The days of organic reach from Facebook may be numbered, a study by social@Ogilvy reveals In fact, they make a strong case on how the organic reach of the content brands publish on Facebook is destined to hit zero. • 60% of Twitter users engage with newsbrands on the social network that they wouldn’t read in print, Newsworks study says – here’s the full presentation deck • Apple’s launch into social media rumoured with Tumblr campaign • Facebook redesigns News Feed with multiple feeds and mobile-inspired interface • World Cup: Mourinho signs for Yahoo as Global Football Ambassador for 2014 • Apple to sell full-screen mobile video ads to boost its iAds exchange • In the US, during January this year, time spent with mobile apps exceeded desktop web access • Twitter’s annual report reveals its average ad rates have dropped 67% y/y, though with ad revenue increases of 121% 2013 vs 2012
Learning Materials • UK Digital market overview February 2014, highlights include: • • • Multi-platform data revealing an interesting aspect of consumer behaviour in terms of shifting preferences or convenience Travel site categories growing strongly, which reflects the increasing use of portable devices in online activity Beyond Search: retargeting strategies you should know about Cool • • #GoingCommando never felt so liberating with charity campaign Adidas launches gaming platform powered by social media starring Lionel Messi • Man Utd use Google+ Hangouts to stream fans’ faces at matches • • GIF yourself with this brilliant app/website Conduct a study on yourself and the things you care about with this new app: Reporter • 9 glorious infographics through History
Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at: I look forward to hearing your thoughts and opinions!
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