What's Going On In Digital (W/Co 17th March 2014)

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Information about What's Going On In Digital (W/Co 17th March 2014)
News & Politics

Published on March 21, 2014

Author: NunoMartins28

Source: slideshare.net

Description

The latest news, insights and fuel for your brain related to all things digital. Expand your knowledge with the usual 'learning materials' section and if you feel like doing some light reading jump to the #cool section!

This week’s there’s not a Read of The Week a deep dive into the UK and US digital markets: content and consumer culture differences, as well as differences in trends, habits and resulting digital strategies Other topics include: • 8 ways in which tech has rewired our brains • Google’s Chromecast streaming stick coming to the UK market • UK consumers dancing to the beat of music streaming services • Insights into the continuously growing importance and effectiveness of online video when it comes to purchase decisions  Check out a couple of really interesting webinars from eMarketer on mobile location-based advertising and cross-channel attribution modelling Check out the #cool section, this week’s topics include: • The app Cloak, regarded as an antisocial network • How Disney is using social media • Some facts you probably didn’t know about YouTube ENJOY!

READY?! GO!

Read of the Week • The UK and US digital markets: – Part I: a dive into transatlantic differences and approaches to content and consumer cultures – Part II: a deep look into the differences in trends, habits and resulting digital strategies across the two markets Insights, News and #FoodForThought • Online video continues to increase in importance and effectiveness when it comes to purchase decisions: 96% of consumers find video useful when buying online • For better or worse, here are 8 ways tech has completely rewired our brains • Google’s Chromecast streaming stick set to go on sale in the UK this week • Privacy practices: the should and must of online transparency • The mobile ad network Opera Mediaworks wants the mobile advertising world to know that they’re a major player in the space - CEO says loads of acquisitions are in sight • Fuelled by mobile, digital is set to surpass TV in time spent with media in the UK – be wary, though, as ‘time spent with media’ can be seen as an incomplete measurement • UK consumers dance to the beat of music streaming services and favor free, ad-supported platforms • Price trumps experience for UK digital clothes shoppers. UK women are nevertheless beginning to be persuaded to port their clothes shopping behaviours to the catalog-esque tablet device • 5 Social Media habits of highly annoying people

Learning Materials • A couple of really interesting webinars from eMarketer: • Top trends in mobile location-based advertising • The omnichannel challenge – cross platform attribution • The iBeacon marketing opportunity – consumers are ready, but are retailers? • How small businesses can make the most of Pinterest Cool • Cloak: an app that helps you avoid the people you hate • Check out this new app/game: Ridiculous Fishing, “such a complete package that it’s an effortless recommendation” • How Disney uses social media: Vine, YouTube, Pinterest, Instagram & more • Twitter is celebrating its 8th birthday today (21st March) and has launched #FirstTweet tool that enables users to look up anyone’s first tweet • 5 facts you didn’t know about YouTube • Facebook and TED team up to bring exclusive content to ‘Paper’

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at: I look forward to hearing your thoughts and opinions!

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