What's Going On In Digital (W/Co 17th February 2014)
Information about What's Going On In Digital (W/Co 17th February 2014)
Published on February 21, 2014
This week in Read of the Week we take a closer look at the numbers behind Facebook’s acquisition of WhatsApp. Other topics include: Mastercard’s PR #fail in the Brit Awards; the power of social data; ‘lack of connectivity’ in UK's large firms causing huge losses for the economy; email marketing still the ‘king’ at driving conversions; how EU’s Consumer Rights Directive will give people stronger rights when shopping online
A lot of cool things this week, including: Coca-cola’s cone of shame for those obsessed with smartphones and Top Gear’s Facebook campaign that puts you in the driver’s seat.