What's Going On In Digital (W/Co 10th March 2014)

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Information about What's Going On In Digital (W/Co 10th March 2014)
News & Politics

Published on March 14, 2014

Author: NunoMartins28

Source: slideshare.net


The latest news, insights and fuel for your brain related to all things digital. Expand your knowledge with the usual 'learning materials' section and if you feel like doing some light reading jump to the #cool section!

This week’s there’s not a Read of The Week but rather an event: a massive move by Yahoo in order to get people shifting/creating Yahoo IDs. Think about it…! Other topics include: • Hypergrowth SMEs are investing in social media and… it’s massively paying off • Remember Kid Dotcom, the creator from Megaupload? Well, he’s back with an app that might change everything • Twitter testing click-to-call button in Sponsored ads • An app that might just change reading forever  Cookies on mobile 101: while ad spend on mobile is continually increasing, a simple guide to understand the limitations of cookie- based tracking for mobile advertising Check out the #cool section, this week’s topics include: • Animal rescue group’s amazing #Muttbombing campaign • Argos epic reply to ‘badman’ on a PS4 affair • A visual treat from Twitter into its users’ moods throughout day of week and month in 2013


Read of the Week/Event of the Week • Yahoo to stop user access of services with Facebook or Google IDs, in an effort to “offer the best personalized experience to everyone” – Conversely users will be required to have Yahoo IDs – think the implications this has to 1st party data and it starts to look like a bold move, and arguably one they had to make Insights, News and #FoodForThought • The challenge of mobile ad targeting: tracking is a work in progress • Hypergrowth SMEs are investing more in social media, and their investments are paying off • Google improves its Display Network targeting with Bizo audience segments • Kim Dotcom, creator of MegaUpload, is back with an app that might change everything, again: Popcorn Time • Twitter tests click-to-call button in Sponsored ads • Skype partners with Victoria Beckham to fend off Google Hangouts competition • Is the reading game about to change forever? The app Spritz is about to go public and will allow you to read novels in under 90 minutes • Facebook’s Graph Search: one year on – while the service hasn’t yet set the digital advertising world on fire, it does pave the way for better understanding of user intent • Google makes it official: new search results design goes live for everyone • Pinterest debuts a “Gifts Feed” featuring only things you can buy

Learning Materials • Cookies on Mobile 101 – Understanding the limitations of cookie-based tracking for mobile advertising • How the Guardian successfully moved domain to www.theguardian.com (from .co.uk) – 6 months down the line and still experiencing record traffic • Conversion rate optimisation – how a bit of psychology helps • Successfully combining paid advertising and organic content on Facebook in 2014 Cool • Argos wins respect of ‘badman’ on Twitter with epic reply about PS4 • Animal rescue group #muttbombs Instagram users as part of new awesome campaign • Girls trolls boy she gave number to with One Direction photos • Nike’s new campaign #DareToZlatan is pretty awesome • Got a case of the Mondays? You’re not alone. Twitter mapped words and phrases by day of the week and month and here are the results! • Yahoo about to add yet another slick visual upgrade to Flickr: artwork will show the camera a picture was taken on

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at: I look forward to hearing your thoughts and opinions!

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