Published on February 16, 2014
This week in Read of the Week an interesting study about YouTube’s ‘perfect’ ad length, that above all other things showcases the power of learning through testing! Other topics include: • Yahoo’s new long game: contextual search • Google and comScore team up to make real-time measurement better, faster, stronger • Half of Brits showrooming on their mobile devices • How Wikipedia is doing on mobile • Netflix deepening its personalization research Mobile marketing tricks & tips And also check out some cool stuff, such as: • A young lady raising £4,000 in a day for a homeless man she met on a night out • Facebook’s first 20 users – find out where are they now
Read of the Week • What’s the perfect YouTube ad length? Besides being a very insightful study, it further highlights the power of learning through testing, something that is key in the digital age! Insights, News and #FoodForThought • Yahoo’s new long game: Contextual Search • Real-time measurement: bigger, faster, stronger as Google strikes comScore ad measurement deal • Half of Brits showrooming with their mobile devices, the eDigitalResearch reports • Google Search updated to show music videos prominently in results • New video helps parents and children understand digital ads • Topshop to live-stream London Fashion Week to Oxford Street shoppers engaging with virtual reality technology to offer consumers a 3D experience • Netflix deepens personalization research: a pioneering step towards the mainstream use of personalization technology • Ever wondered how Wikipedia are doing on the small screen? Apparently, not that well. • An interesting perspective on SEO problems: they may have nothing to do with the website • Humans account for less than 40% of global web traffic, Statista reports
Learning Materials • • Mobile Integration – the whitepaper from the IAB in collaboration with industry experts, containing best practice advice to advertisers and agencies on how to integrate mobile into their marketing strategies In line with what’s above, here are 12 mobile marketing secrets you need to know based on study around mobile marketing conversion drivers in the US and Canada Cool • The power of crowdsourced funding: One woman raised £4,000 (and counting) in 24hours for a homeless man she met on a night out • • Where are they now: meet Facebook’s 20 first users Instagram ‘hacker’ plays the hero and pockets fourfigure reward Random • 5 times Google penalized itself for breaking its own SEO rules
Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at: I look forward to hearing your thoughts and opinions!
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