What Recession? Test Relentlessly to Win in a Down Economy

50 %
50 %
Information about What Recession? Test Relentlessly to Win in a Down Economy
Education

Published on November 17, 2008

Author: offmadisonave

Source: slideshare.net

Description

Test relentlessly to win at marketing in a down economy.

There's no shortage of places to put your marketing dollars. In fact, there's been an utter explosion of opportunities, as ever surface, airwave, game, and device can and does carry advertising messages now. Which will be effective for your company? It's impossible to say without rigorous testing and tracking. Especially in this economy, where consumers aren't exactly tripping over one another to spend money, testing and optimizing your marketing to generate maximum return on investment isn't just smart, it's required.

This Webinar shows tons of examples of how to test online and offline marketing, including print ads, home pages, banner ads, search marketing, email marketing and more. You'll find at least three things you can implement in your business today, or we'll give you your money back on this free Webinar.

What Recession? Test Relentlessly to Win at Marketing in a Down Economy October 24, 2008

That’s Me Jason Baer Director, Strategy & Ideas Twitter: @jaybaer

Jason Baer

Director,

Strategy & Ideas

Twitter: @jaybaer

Much of Marketing is Off Target

Not a Good Time to Waste Marketing $

Your Job = Steady, Incremental Improvement

Use Tracking Phone Numbers and URLs

Real-Time Data Shows What’s Working Unique Numbers Can Be Inserted on Web Site to Capture Secondary Data

Test Messaging with Banner Ads

Pictures of People Always Works

Test Retargeting to Your Web Audience

Test Search Ads

Major Difference in Results

Measure PPC by TERM

Test Specific Landing Pages

Test Specific Landing Pages

Advanced Landing Page Testing

Advanced Landing Page Testing 49% More Leads

Test What People See

Test EVERY Email You Send

Test EVERY Email You Send Subject line – From line – Time of day – Day of week - Layout

Testing Improves Marketing Results. Start Today.

Questions? Jason Baer Director, Strategy & Ideas [email_address] Twitter: @jaybaer Blog: http://www.offmadisonave.com

Jason Baer

Director,

Strategy & Ideas

[email_address]

Twitter: @jaybaer

Blog: http://www.offmadisonave.com

Add a comment

Related presentations

Related pages

OBJ Speaks..... On the Economy, #CHANGE and to President ...

... If corruption is continued to be fought courageously and relentlessly, ... to get us out of recession than we ... It is easier to win an election than ...
Read more

George Osborne's gamble: is it paying off? | Business ...

... Osborne will fail the Reagan test in ... the record of Gordon Brown's government was relentlessly ... That slowed down the economy at ...
Read more

Stock-market crash of 2016: The countdown begins - MarketWatch

Economy. Federal Reserve; Capitol ... plus a 30-month recession ... That will translate into the DJIA crashing from today’s 18,117 down 50% to about 9,000.
Read more

AAAGH -- The Recession - scribd.com

It then looks at how digital technology will continue to develop relentlessly during this recession, ... 1907 economy: it’s when a ... our online test at ...
Read more

AP IMPACT: Post-recession, higher ed paths diverge

CHONGQING, China (AP) -- Determined to learn their way out of the Great Recession — or eager to rise above the deprivation of developing lands ...
Read more

Macro outline of causes and effects of ... - Credit Writedowns

... the housing downturn took down the US economy and the ... on pushing relentlessly the same ... recession; Credit Writedowns is ...
Read more

European Scorecard: A Country-by-Country Guide Guide to ...

... economics and finances of the key players in the Eurozone debt crisis. ... win of socialist President ... recession in Europe's second-largest economy.
Read more

Biden Acknowledges Administration 'Misread' The Economy ...

The recent cometary now coming from the executive office is a litmus test ... The down fall of our economy was ... like recession. Now that the economy is ...
Read more

TaxVox: Current legislative proposals | Tax Policy Center

Federal Budget and Economy; State and Local Issues; Campaigns, ... TaxVox. RSS. The voices of Tax ... There will be another recession. The only question is ...
Read more

Remarks by the President on Economic Mobility | whitehouse.gov

Remarks by the President on Economic Mobility. THEARC. ... As values of community broke down, ... The gap in test scores between poor kids and wealthy kids ...
Read more