What most saa s marketers miss when split testing

50 %
50 %
Information about What most saa s marketers miss when split testing

Published on February 17, 2014

Author: dunkhippo33

Source: slideshare.net

What most SaaS marketers miss when split testing #SaaStest

Who are we? ● Elizabeth Yin ○ Co-founder LaunchBit, customer acquisition platform for SaaS companies ○ ex Google marketer ○ BSEE Stanford ○ MBA MIT Sloan

Who are we? ● Josh Ledgard ○ Co-Founder KickoffLabs: Lead generation with landing pages and email marketing with a viral boost. ○ Former development Group Manager at Microsoft ° Struggling Artist ○ Vanderbilt University

Today’s talk is on ... ● How to get more clicks at a cheaper price in CPC ad networks ● What to split test ● How to test headlines for free ● Before you split test (landing page basics) ● Split testing best practices

How to get more clicks than your competitors at a cheaper price in CPC ad networks Thursday, January 16th, 2014

You use Twitter ads...

Or maybe Google ads...

Or LaunchBit’s email newsletter ads...

But how do you get cheaper clicks?

Who would you give an ad slot to?

Higher click-through-rates get better prices

Ok, so how do you improve click-through-rate? digitalorganics.com.au

There are lots of things you can test... ● Copy, text, headlines ● Ad placement ● Color and images ● Text-only ads v. text and display ● Time of day, week, or month

Some examples and ideas... Thursday, January 16th, 2014

Test text-heavy vs graphics 0.1-0.5% vs. 1-10% CTR

Test your call to action

Test adding a face

Test offering something free

Test your demographics ● Test your different ad creatives for different demographics ● Determine which demographics give you more clicks, impressions, and conversions ● Higher ROI and optimize your campaign based on demographics

Test your demographics

How to test headlines for free

A #Twitter experiment ● Split tested headlines on twitter to see which ones got higher CTRs ● Drove traffic to landing pages with tweets ● Tweeted two different headlines at the exact same times on two different days ● Set up tweets in Buffer at specified, high engagement times ● Which headlines did best?

#Twitter experiment key takeaways ● Split testing is really HARD ● Most headlines didn’t yield statistically different results ● You need to use statistics OR splittester.com to find headlines that are statistically better

Best practices for building & testing landing pages Thursday, January 16th, 2014

Questions? @launchbit Elizabeth Yin elizabeth [at] launchbit [dot] com @kickofflabs Josh Ledgard josh [at] kickofflabs [dot] com

#twitter presentations

Add a comment

Related presentations

Related pages

What most SaaS marketers miss when split testing ...

What most SaaS marketers miss when split testing. ... traffic to click is an art form that most marketers have yet to ... and by it’s close, you’ll ...
Read more

What most SaaS marketers miss when split testing - YouTube

Split-testing can make you a more efficient marketer and ... Split-testing can make ... What most SaaS marketers miss when split testing ...
Read more

What most SaaS marketers miss when split testing - Lee ...

What most SaaS marketers miss when split testing. ... is an art form that most marketers have ... What most SaaS marketers miss when split ...
Read more

What most saa s marketers miss when split testing - Documents

Share What most saa s marketers miss when split testing. ... What most SaaS marketers miss when split testing #SaaStest ; 2. ...
Read more

Lessons From the 8 Greatest Marketers of All Time | OPEN Forum

OPEN Forum; Corporations Expand / Collapse. Corporate Cards; Supplier Payment Solutions; Corporate Travel Solutions; Meetings and Events; International ...
Read more

Split-testing 101 | Conversion Rate Experts

An introduction to split-testing and ... Many of the web's most powerful ... Copy the techniques that marketers, who have been testing for ...
Read more

7 Landing Page Builders for Affiliate Marketers

» Best Landing Page Builders for Affiliate Marketers; ... Through Instapage’s A/B split testing, ... Although most of the marketers are using LeadPages ...
Read more

5 Facebook Ad Split Tests to Cut Lead Acquisition Costs ...

Here are four steps to ensure you use your time most efficiently when split testing ... It’s an affordable tool that makes split testing ... Facebook’s ...
Read more

WhichTestWon: 500 Split Tests in our A/B Library

What’s WhichTestWon? ... The Unbiased Resource for People Who Love Testing. ... Split Testing Glossary; Pro Membership Benefits;
Read more

6 Super-Simple Ideas to Lower Customer Acquisition Cost ...

6 Super-Simple Ideas to Lower Customer Acquisition Cost for ... Most SaaS marketers I know aren’t too ... Relentless split testing is guaranteed to ...
Read more