Published on February 21, 2014
What made Facebook “Like” WhatsApp? Image via Wikimedia
How Facebook perceives WhatsApp on a business level?
WhatsApp in the previous years have emerged as a threat and also an opportunity for Facebook
7 big reasons which made Facebook fall in love with WhatsApp this Valentine’s season!!!
#1 – Phenomenal Growth WhatsApp’s ever increasing user base Image Source: NextBigWhat
#2 – Stronghold in mobile market WhatsApp’s phenomenal revenue figures on mobile platforms Image Source: vr-zone
#3 – Facebook’s absence in “Dark Social” Ever growing information transfer through private platforms where Facebook’ share was very less. Image Source: qz.com
#4 – Facebook was getting “old” WhatsApp was clearly becoming more and more popular amongst younger audience Image Source: qz.com
#5 – WhatsApp was getting hotter As compared to its competitors, daily message volume was accelerating much faster than predicted. Image Source: clubic.com
#6 – Technical Prowess If a product is technically sound along with being popular, what else a potential investor needs
#7 – Facebook Messenger was losing its grip Facebook Messenger was only popular in US, and was losing its grip in rest of the world. Image Source
Hence, Facebook pressed the “Like” button on WhatsApp
@bigtimefoodie I think Facebook is kind of becoming a media behemoth like Google and Disney, first it acquired Instagram and now WhatsApp, basically trying to achieve everything through any application if other fails to do so… WHAT DO YOU THINK..??
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