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What made Facebook like WhatsApp - Biggest technology acquisition

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Information about What made Facebook like WhatsApp - Biggest technology acquisition
Social Media

Published on February 21, 2014

Author: simplify360

Source: slideshare.net

Description

Facebook's acquisition of WhatsApp for a whopping $19 billion has left the technology world in a state of delight and media circles are abuzz discussing the decision of social networking giant of acquiring instant messaging behemoth.

As per December 2013, WhatsApp declared that it is handing more than 20 billion messages on a daily basis and its daily active users are 450 million.

The two main reasons, which pushed Facebook towards WhatsApp were - WhatsApp's popularity in younger audience and its presence in developing countries where Facebook is still behind.

Facebook will pay $4 billion in cash, $12 billion in Facebook shares and $3 billion in restricted stock units to be granted to WhatsApp founders and employees that will vest over four years

This deal has surely opened the gates of possibilities and enthusiasm for those people who want to build a world class product aimed towards user experience and usability.
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What made Facebook “Like” WhatsApp? Image via Wikimedia

How Facebook perceives WhatsApp on a business level?

WhatsApp in the previous years have emerged as a threat and also an opportunity for Facebook

7 big reasons which made Facebook fall in love with WhatsApp this Valentine’s season!!!

#1 – Phenomenal Growth WhatsApp’s ever increasing user base Image Source: NextBigWhat

#2 – Stronghold in mobile market WhatsApp’s phenomenal revenue figures on mobile platforms Image Source: vr-zone

#3 – Facebook’s absence in “Dark Social” Ever growing information transfer through private platforms where Facebook’ share was very less. Image Source: qz.com

#4 – Facebook was getting “old” WhatsApp was clearly becoming more and more popular amongst younger audience Image Source: qz.com

#5 – WhatsApp was getting hotter As compared to its competitors, daily message volume was accelerating much faster than predicted. Image Source: clubic.com

#6 – Technical Prowess If a product is technically sound along with being popular, what else a potential investor needs

#7 – Facebook Messenger was losing its grip Facebook Messenger was only popular in US, and was losing its grip in rest of the world. Image Source

Hence, Facebook pressed the “Like” button on WhatsApp  

@bigtimefoodie I think Facebook is kind of becoming a media behemoth like Google and Disney, first it acquired Instagram and now WhatsApp, basically trying to achieve everything through any application if other fails to do so… WHAT DO YOU THINK..??

ABOUT SIMPLIFY360 SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED ENTERPRISE SOCIAL MEDIA PLATFORM. OFFERINGS INCLUDE: •SOCIAL MARKETING SUITE FOR AGENCIES •SOCIAL CONTACT CENTRE FOR BPOS •SOCIAL COMMAND CENTRE FOR ENTERPRISES. www.simplify360.com

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