What kind of media institution might distribute your media product and why?

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Information about What kind of media institution might distribute your media product and why?
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Published on March 11, 2014

Author: ItsWindyOutside

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CTK: AQUINAS
TOMMY HOANG
13L4013.
AS MEDIA STUDIES
COURSEWORK
QUESTION 3.
DISTRIBUTION OF MUSIC MAGAZINE.

What kind of media institution might distribute your media product and why? Tommy Hoang Christ the King: Aquinas 13L4013

Bauer Facts: Bauer Media is a division of Bauer media group. Bauer is Europe’s largest privately owned publishing group in which the group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer media is a multi- platform UK-based media group in which consists of many companies collected around two main divisions (magazines and radio); widely recognised and rewarded as being industry innovators. How would this benefit my magazine: “NOISE” in terms of distribution? Since Bauer media is Europe’s largest privately owned publishing group WORLDWIDE, they would be able to distribute ‘NOISE’ to 15 different countries across print and online etc. My magazine would not have the problem of getting popular as this media company is able to advertise and distribute my magazine on a worldwide scale. Furthermore, Bauer media has got recognition via two main divisions which includes magazines; thus they have been widely recognised and rewarded as being industry innovators. This suggests to me that they are a very large institution so they wouldn’t have much trouble promoting ‘NOISE’.

IPC media IPC media is the UK’s leading consumer magazine in which had more than 60 iconic media brands. IPC media creates multiple platforms, across print, online, mobile, tablets and events. They engage with 26 million UK adults which is almost two thirds of UK women over 40% of UK men. Additionally, they have award winning portfolio of websites that reaches over 25 million global users every month. Facts: How would this benefit my magazine: “NOISE” in terms of distribution? Since they are one of the largest UK’s leading consumer magazine, this suggests that there would be less competition for my magazine, thus my magazine is able to be distributed more successfully compared to smaller intuitions such as a local newspaper. (Example: Greenwich times) Furthermore, IPC media has stated that they have multiple platforms which includes across print and the use of technology. This allows the distribution of my magazine easy to access via the web or in store. Relating back to my target audience, 26 million UK adults which is two thirds of UK women & over 40% of UK men. This shows that my magazine can be distributed to both genders as my magazine is considered to be a unisex magazine. Looking at the magazines, most of then are hobby/lifestyle based. By publishing ‘NOISE’, one of the few music magazines published by IPC; it shows diversity of what the institution is interested in. IPC media has a range of different magazine types which consists of: (image to the right)

How can ‘NOISE’ be distributed? ‘NOISE’, since I have added a website on the magazine, it shows that it can be seen online if purchased as well as able to sell onto stores such as W H SMITHS or corner shops. This is significant because it shows that my magazine can be easily obtainable online or close to a shopping centre or a local shop. This tries to make the magazine available to anyone and at anytime; thus people wouldn’t have to travel far just to purchase this magazine. ‘NOISE’ and international distribution. Relating back to one of my media intuition (Bauer media). By distributing ‘NOISE’ internationally (not just the UK); it will show how Bauer media is diverse company; thus gain popularity of people with different ethnic backgrounds. Distribution & Bauer Media Vs IPC media Other places where ‘NOISE’ can be distributed Since my magazine ‘NOISE’ is classified as a music magazine, it is quite likely to be sold at places such as HMV and other music shops. Music shops like HMV, where many music related objects (such as music magazines, albums, headphones etc), are sold everyday which means there is an increase chance of people being able to see it. Furthermore, bigger companies such as Tesco and Sainsburys would be able to distribute my magazine fairly well as they were major stores where people shop on a daily basis and likely to pass by the magazine section; thus increase chance of noticing my magazine and purchasing it. Best suitability between Bauer Media or IPC media to distribute my magazine I personally think that Bauer Media group would be the better media institution in comparison of IPC media. The reason for this is because Bauer Media is known on a world-wide scale with over 300 different brands and more to come due to their history of success. Additionally, I have chosen Bauer Media because they have adequate knowledge of rock music/ indie music as this would boost my magazine’s popularity and make it better in terms of context.

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