What it Means to Be Fundable

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Information about What it Means to Be Fundable
Business & Mgmt

Published on March 11, 2009

Author: bartslideshare

Source: slideshare.net

Description

This slide show outlines some of the key elements for which investors are seeking in companies seeking investment capital.

What it Means to Be Fundable Presented by Bart Greenberg Manatt, Phelps & Phillips, LLP American Institute of Aeronautics and Astronautics July 22, 2008

You Have the “Right” Business Structure

You Avoided the De Facto Partnership What is it? Problems: Ownership of IP Vicarious Liability

What is it?

Problems:

Ownership of IP

Vicarious Liability

You Avoided “Wrong” State of Formation California vs. Delaware California is shareholder friendly Delaware is management friendly Special Case of the So-Called Quasi-California Corporation Why You DON’T Necessarily Want to Be in Nevada You will most likely pay taxes The law is not as well defined

California vs. Delaware

California is shareholder friendly

Delaware is management friendly

Special Case of the So-Called Quasi-California Corporation

Why You DON’T Necessarily Want to Be in Nevada

You will most likely pay taxes

The law is not as well defined

You Kept it Simple! Don’t Over-Build at Start-Up. Avoid the Following: Multiple operating companies or special business units (Subs) Related party engineering, development or service companies Restructuring Can Be Expensive and Involve Negative Tax Consequences

Don’t Over-Build at Start-Up. Avoid the Following:

Multiple operating companies or special business units (Subs)

Related party engineering, development or service companies

Restructuring Can Be Expensive and Involve Negative Tax Consequences

You Have the Right Team

You Didn’t Put off the Inevitable Most Start-Ups Tend to Be Too Quick to Hire and Too Long to Fire Don’t hire Just because someone will work for equity or for free Things will get worse and much more complicated to unwind Avoid Urge to Hire friends & Family Avoid Those With “Checkered” Pasts Recognize Your Own Limitations

Most Start-Ups Tend to Be Too Quick to Hire and Too Long to Fire

Don’t hire Just because someone will work for equity or for free

Things will get worse and much more complicated to unwind

Avoid Urge to Hire friends & Family

Avoid Those With “Checkered” Pasts

Recognize Your Own Limitations

You Properly Handled the Inevitable DON’T Violate California Labor Laws An employee who is discharged must be paid all wages, including accrued vacation, at time of termination An employee who quits must be paid all wages, including accrued vacation, within 72 hours of quitting ALWAYS get releases from liability on separation (even if you have to pay for it!)

DON’T Violate California Labor Laws

An employee who is discharged must be paid all wages, including accrued vacation, at time of termination

An employee who quits must be paid all wages, including accrued vacation, within 72 hours of quitting

ALWAYS get releases from liability on separation (even if you have to pay for it!)

You Protected Your IP

You Transferred IP into the Company Two Typical Approaches: Contribution for equity Licensing arrangements Factors to Consider: Protection from creditors Additional “Fields of Use” Tax considerations

Two Typical Approaches:

Contribution for equity

Licensing arrangements

Factors to Consider:

Protection from creditors

Additional “Fields of Use”

Tax considerations

You Have Clear Title to the IP The “Moonlighting” Founder Under Section 2870 of the California Labor Code, Employer owns IP unless: Employee developed entirely on her own time; and Employee did not use employer's equipment, supplies, facilities or trade secret information Exception for any of the following IP, that: Relates at time of conception to employer's business, or actual or demonstrably anticipated research or development of employer; or Results from any work performed by employee for employer.

The “Moonlighting” Founder

Under Section 2870 of the California Labor Code, Employer owns IP unless:

Employee developed entirely on her own time; and

Employee did not use employer's equipment, supplies, facilities or trade secret information

Exception for any of the following IP, that:

Relates at time of conception to employer's business, or actual or demonstrably anticipated research or development of employer; or

Results from any work performed by employee for employer.

You Have Clear Title to the IP (cont.) Other Employment Related Issues: Get employment agreement in place before employee starts work Obligations to execute assignments and to reasonably cooperate Non-solicitation of employees, customers and vendors Check for pre-existing duties of confidentiality to former employer Ask to see employment agreement from former employer

Other Employment Related Issues:

Get employment agreement in place before employee starts work

Obligations to execute assignments and to reasonably cooperate

Non-solicitation of employees, customers and vendors

Check for pre-existing duties of confidentiality to former employer

Ask to see employment agreement from former employer

You Have Clear Title to the IP (cont.) Issues Relating to “Work for Hire” ( i.e. , Contractors) GET consulting agreement in place BEFORE consultant starts work Without a suitable agreement, you may “own” nothing more than a limited license to use what was developed, even though you paid for the work! Negotiate for ownership UP FRONT, before a deal is pending

Issues Relating to “Work for Hire” ( i.e. , Contractors)

GET consulting agreement in place BEFORE consultant starts work

Without a suitable agreement, you may “own” nothing more than a limited license to use what was developed, even though you paid for the work!

Negotiate for ownership UP FRONT, before a deal is pending

You Used Equity Sparingly

You Avoided Oral Promises of Equity Oral Agreements ARE Enforceable The Problems with Oral Agreements are: Terms are never well defined or fully thought out Difficult for employer to disprove claimed existence of such an arrangement “ Sleeping Dogs” Tend to Wake Up When Exit is imminent

Oral Agreements ARE Enforceable

The Problems with Oral Agreements are:

Terms are never well defined or fully thought out

Difficult for employer to disprove claimed existence of such an arrangement

“ Sleeping Dogs” Tend to Wake Up When Exit is imminent

You Avoided Using Equity as Currency Know What is Market. How Much is Too Much? Keep an Accurate Capitalization Table Look for Alternative Ways to Finance the Business: Bootstrap! DON’T Forget About Compliance with Applicable Securities Laws

Know What is Market. How Much is Too Much?

Keep an Accurate Capitalization Table

Look for Alternative Ways to Finance the Business: Bootstrap!

DON’T Forget About Compliance with Applicable Securities Laws

You Made Sure Strings Were Attached Use of Restricted Stock and Vesting ALWAYS use a probationary period Repurchase Rights Upon Termination All Equity Should Be Made Subject to a Shareholders’ Agreement Restrictions on Transfer Rights of First Refusal Repurchase Rights on Trigger Events Tags, Drags and Shotguns Proxies and Voting Agreements

Use of Restricted Stock and Vesting

ALWAYS use a probationary period

Repurchase Rights Upon Termination

All Equity Should Be Made Subject to a Shareholders’ Agreement

Restrictions on Transfer

Rights of First Refusal

Repurchase Rights on Trigger Events

Tags, Drags and Shotguns

Proxies and Voting Agreements

You Maintained Corporate Formalities

You Treated Company as Separate Entity Hold and Properly Document Meetings to Authorize All Requisite Corporate Actions Maintain and Keep Separate: Minutes Books & Accounting Records Bank Accounts Insurance & Licenses Contracts and Leases Letterhead and Stationary Don’t Run Personal Items Through the Company

Hold and Properly Document Meetings to Authorize All Requisite Corporate Actions

Maintain and Keep Separate:

Minutes Books & Accounting Records

Bank Accounts

Insurance & Licenses

Contracts and Leases

Letterhead and Stationary

Don’t Run Personal Items Through the Company

If So, You Avoided the Following: Alter Ego Liability (aka “Piercing of the Corporate Veil”) to Third Parties Contracts May Be Voidable at Option of Third Parties Liability to Equity Holders for Breach of Fiduciary Duties

Alter Ego Liability (aka “Piercing of the Corporate Veil”) to Third Parties

Contracts May Be Voidable at Option of Third Parties

Liability to Equity Holders for Breach of Fiduciary Duties

The Opportunity is Exceptional

Products & Services The Product has Real Benefits (Rather than Just Nifty Features) The Product/Service Addresses a Real PAIN in the Market

The Product has Real Benefits (Rather than Just Nifty Features)

The Product/Service Addresses a Real PAIN in the Market

Target Market There is a Well-Defined Target Market that you Can Serve You Meet the Needs of the Target Market You Can Then Leverage and Scale to Other Target Markets

There is a Well-Defined Target Market that you Can Serve

You Meet the Needs of the Target Market

You Can Then Leverage and Scale to Other Target Markets

Marketing/Sales Plan Your Target Market is Not Defined Too Widely Attack the Target Market First Then Seek to Fill Demand in Other Markets You Have Researched and Not Just Made Assumptions about Your Target Market

Your Target Market is Not Defined Too Widely

Attack the Target Market First

Then Seek to Fill Demand in Other Markets

You Have Researched and Not Just Made Assumptions about Your Target Market

Marketing/Sales Plan (cont.) You Understand and have Identified the Mediums You Will Use to Advertise and Promote your Product

You Understand and have Identified the Mediums You Will Use to Advertise and Promote your Product

Competitive Analysis You DO Have Competition (and That is a GOOD Thing)! A business does not operate in a vacuum Management must comprehend external factors that can impact the business Do Not Underestimate the Strength of Competitors

You DO Have Competition (and That is a GOOD Thing)!

A business does not operate in a vacuum

Management must comprehend external factors that can impact the business

Do Not Underestimate the Strength of Competitors

Management Team Do Not Assume that Previous Success in Other Industries Applies to Your Current Industry Attract and Assemble an ACTIVE and Knowledgeable Board of Advisors Make Sure Founders and Senior Management Have “Skin in the Game”

Do Not Assume that Previous Success in Other Industries Applies to Your Current Industry

Attract and Assemble an ACTIVE and Knowledgeable Board of Advisors

Make Sure Founders and Senior Management Have “Skin in the Game”

Operational Plan Understand the Process by which You Manufacture, Distribute and Sell Your Product or Service Account for all Production Costs (Direct and Indirect) Foresee and Plan for Contingencies to Meet Production and Staffing Challenges

Understand the Process by which You Manufacture, Distribute and Sell Your Product or Service

Account for all Production Costs (Direct and Indirect)

Foresee and Plan for Contingencies to Meet Production and Staffing Challenges

Financial Projections Present Sales and Profit Projections that Are Realistic ( i.e. , no “hockey stick”) Understand and Be Able to Articulate Financial Assumptions Do Not Underestimate Expenses and Budget for Unexpected Costs

Present Sales and Profit Projections that Are Realistic ( i.e. , no “hockey stick”)

Understand and Be Able to Articulate Financial Assumptions

Do Not Underestimate Expenses and Budget for Unexpected Costs

Exit Strategy Don’t Just Assume You Have a Business with the Potential to Go Public Research and Explain how Your Investor will Specifically Recoup their Investment and a Sufficient Return

Don’t Just Assume You Have a Business with the Potential to Go Public

Research and Explain how Your Investor will Specifically Recoup their Investment and a Sufficient Return

Questions?

What it Means to Be Fundable Thank you! Presented by Bart Greenberg Manatt, Phelps & Phillips, LLP (714) 371-2518 [email_address]

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