What is UX - BCNin Breakfast

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Information about What is UX - BCNin Breakfast
Business & Mgmt

Published on February 27, 2014

Author: silviacalvet

Source: slideshare.net


What lies behind the words User Experience? The term is fairly self explanatory but 'the next big thing in design' as it's been called in numerous articles, blogs and publications has more to it than what's apparent...

>Interview related: http://swapsee.com/es/blog/swapsee-interview-meet-silvia-calvet-user-experience-expert-147.html

UX?! Swapsee Breakfast @silviacalvet

What is U

Overall Satisfaction Perception

! Why some fail

You are Customer

‣Lack of understanding of user needs: ‣Organisations do not focus in Customers… Organisations work around the product not the Customer: affects processes, KPI, strategies ‣Fragmented organisation… Fragmented experiences ‣UI is not UX ‣Design in the vacuum

! Who can design UX?

The UX Designer ► https://vimeo.com/19131028

! Remember…

You are Customer

! A Secret

So ’UX’ is also an organizational & personal Attitude

START thinking about your Customers NOW Thank You ! ! @silviacalvet

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